Startup Profile: Peanut

  • Peanut is a social media networking app for mothers. 
  • It was founded by Whitney Wolfe Herd and Greg Orlowski in 2017.
  • Peanut has over a million user and has raised $9.8 million in funding.


About Peanut


Michelle Kennedy – founder of top social media app Bumble and Greg Orlowski – co-founder of Deliveroo, founded Peanut in 2017. CEO Michelle Kennedy had the idea for Peanut after becoming a mother for the first time. When she gave birth to her son in 2013, Kennedy found herself feeling lost and lonely as the only mum amongst her friends. She decided to create a platform that would make life as a mother, a little less daunting. The focus of Peanut is to reduce these feelings and empower women by connecting and uniting mothers globally. The social network allows mothers to share their thoughts and experiences with other mothers and find out their parenting views.


The Peanut app empowers mothers.



How Does it Work?


The Peanut app aims to provide a supportive community for mothers. The app allows users to connect with other women on fertility and motherhood through the social network. The app is suitable for women over 17 wishing to join a community of mothers. To sign up to Peanut, you must have a Facebook account.

After signing up, you can participate in the range of group conversations hosted by the motherhood app, and join groups relating to specific subjects. Women can ask questions, create polls and share advice across topics through the social network. Peanut shows you women in your area with similar-aged children and creates matches based on shared interests. This allows mothers to arrange meet ups to share experiences of motherhood with like-minded women.  


peanut app
The Peanut app



Success of Peanut


Peanut is listed under the NHS Apps Library as a high standard app for health and wellbeing in the Pregnancy and baby and Online Community categories. Apple also listed Peanut under Best Apps of 2017. To date, Peanut has over a million users and has raised $9.8 million in funding.

At the end of 2019, Peanut announced $5 million in new funding and an expansion of focus to include women who are trying to conceive. VC firm Index Ventures, which also backs Dropbox and Facebook, led the round. Other investors in Peanut include Aston Kutcher’s Sound Ventures, Sweet Capital, Greycroft, Female Founders Fund, Felix Capital and Partech.