Taxi Maxim: Global Technology Platform for Ride-Hailing, Food Tech And Delivery

Taxi Maxim, an international technology platform in the fields of ride-hailing, food tech and delivery. Emerging as one of the world’s first digital ride-hailing platforms, launched even earlier than Uber; the brand grew without external investment, relying solely on its own resources and sustainable business practices.

Today, independent companies use the Maxim Taxi technological platform in nearly 1,000 cities across over 20 countries, covering Asia, Latin America and Africa.

 

Operating Model: Independent Companies, Shared Technology

 

The expansion of Taxi Maxim in different regions follows a flexible model: each local company is legally independent and managed by an independent entrepreneur, yet relies on shared technological solutions and a common brand identity.

This structure ensures that services are adapted to local conditions while maintaining the standards of accessibility, safety and innovation. Today, Maxim Taxi platform is recognised for enabling affordable rides and an expanding set of delivery options, including groceries and meals.

Unlike many competing platforms that concentrate on metropolitan areas, Taxi Maxim technology has been applied to a wider geography, bringing services to provincial towns and mid-sized cities. This approach makes transportation and delivery more accessible to broad segments of the population. By keeping commission fees for drivers low and ensuring transparent tariffs for customers, the platform model supports a sustainable balance between affordability and service quality.

Taxi Maxim positions itself as a multi-application ecosystem.

Through a single app, users can order a motorcycle or car ride, arrange cargo delivery, shop for groceries, or purchase meals from restaurants. This integration creates stronger customer loyalty and makes the app part of daily routines. At the same time, Maxim Taxi continues to expand its technological base, introducing digital wallets, cashless payment methods and advanced safety features that correspond to global market trends.

 

History And Business Model

 

The origins of Taxi Maxim date back to 2003, when the platform was launched several years before global competing platforms such as Uber appeared. From the outset, the service was developed on the basis of information systems rather than car fleets. Early stages in the 2000s included the introduction of multi-channel telephony and the creation of specialised software for dispatchers.

These solutions made it possible to process a growing number of orders and laid the technological foundation for further expansion.

In the 2010s, Maxim Taxi introduced mobile applications for drivers and passengers. This step replaced radios and paper records, automating the entire process of assigning and completing orders. It also enabled drivers with their own cars or motorcycles to join the platform, making the service more accessible for passengers and more flexible for drivers.

By the mid-2010s, the technology expanded to include cargo transport, loading services and roadside assistance. With the onset of the Covid-19 pandemic, it quickly added remote shopping and delivery services.

International expansion of the Taxi Maxim brand began in 2012-2013. A franchise model allowed legally independent businesses in other countries to operate under the brand while relying on shared technology and a unified platform. This approach ensured adaptation to local conditions while preserving efficiency and quality standards.

Through consistent technological upgrades and franchise-based growth, Maxim Taxi evolved from a regional service platform into an international ecosystem. Today, independent companies in multiple countries operate under the brand, combining local flexibility with common technological solutions.

 

Global Presence Of Taxi Maxim Technology

 

 

Indonesia

 

Maxim Indonesia was launched in 2018, opening its headquarters in Jakarta and quickly becoming one of the largest ride-hailing and delivery platforms in the country. Within just a few years, the service, operating under Taxi Maxim technology, expanded to hundreds of cities and towns, building one of the most extensive networks across the archipelago. Today the company is widely recognised as the third major player in the Indonesian market, alongside Grab and Gojek.

The scale of operations is substantial. Local teams report that rides completed through Maxim application in Indonesia already exceed 1.5 billion kilometers, and the platform continues to grow rapidly.

More than 300 subdivisions are active across the country, offering a wide range of tariffs and services. Customers can choose between motorcycle rides, standard car rides, premium vehicles, or cargo transport. Additional services include food delivery, courier orders, and a marketplace for food and other goods. By covering both densely populated cities and smaller provincial areas, the company has established itself as a key provider of mobility and essential services.

A distinguishing feature of Maxim application in Indonesia is its diverse tariff structure. Motorcycle rides are especially popular, offering affordable and fast transport in congested urban areas. Premium cars, on the other hand, meet the needs of customers seeking additional comfort. Delivery services have also gained strong demand, especially during periods of restrictions when online shopping and contactless delivery became essential for everyday life.

The company actively invests in local partnerships and infrastructure.

In 2024, it launched Maxim Kaspro Wallet in partnership with Kaspro to support cashless payments and improve transaction security. At the same time, company supports social initiatives such as programs for people with disabilities, community assistance projects, and cooperation with the YPSSI fund, which provides material assistance to passengers and drivers and works on safety initiatives together with Jasa Raharja.

In most cities, the company also maintains physical offices where drivers and passengers can resolve issues in person.

 

Malaysia

 

A local company operating under the Taxi Maxim technology launched operations in Malaysia in 2019, setting up its headquarters in Kuantan and expanding across multiple regions, including the states of Sabah and Sarawak. The company quickly became known for providing affordable mobility solutions in both large cities and provincial towns, offering alternatives where traditional services were either limited or absent.

Customers in Malaysia have access to a wide selection of Maxim’s tariffs. The platform supports standard and comfort-class car rides, delivery services, cargo assistance, and even towing for vehicles. One of the distinctive options is the Mesra OKU tariff, designed for passengers with disabilities, which has positioned the company as an inclusive and socially responsible operator.

In addition, the service has supported para-athletes and engaged in environmental projects, underlining its role not only as a transport provider but also as a partner to the community.

The local company also emphasises flexible pricing to ensure accessibility. By setting transparent tariffs and maintaining low commissions for drivers, Maxim Malaysia encourages participation from a broad range of vehicle owners, including those in provincial areas where transport infrastructure can be underdeveloped. This approach makes everyday mobility and delivery more affordable to residents while creating new earning opportunities for local drivers.

 

Thailand

 

A local company operating under the Maxim brand entered Thailand in 2022, initially introducing delivery services before launching ride-hailing in 2024. The company established its headquarters in Chiang Mai, a location that highlights its strategy of developing services not only in the capital but also in regional centres. Today, the ride-haling platform Maxim operates in 18 provinces, steadily expanding its coverage and making modern mobility tools available in areas where alternatives are limited.

Customers in Thailand can choose from a wide range of tariffs. Ride-hailing app Maxim offers car and motorcycle rides, including options for electric vehicles and eco-friendly bikes. One of the distinctive services is the Women Driver tariff, designed to provide additional comfort and safety for female passengers. Delivery and courier services are also available, supporting the growing demand for fast and affordable logistics solutions.

The local company operating under the Taxi Maxim technology integrates social and environmental initiatives into its local strategy. During natural disasters such as floods, Maxim has supported communities by offering assistance to those in need. The service also collaborates with local animal shelters and promotes the use of electric vehicles, which aligns with Thailand’s sustainability agenda. These activities strengthen company’s reputation as a socially engaged platform that combines technology with practical community support.

Brazil

 

A local company under the Taxi Maxim technology began operations in Brazil in 2021, introducing its services in 19 cities across the country. Unlike many competitors that focused primarily on large metropolitan areas, this company targeted mid-sized towns with populations under 500,000, where mobility options were often limited. This approach allowed the platform to quickly gain recognition as an affordable and accessible alternative to traditional transport.

One of the most important innovations was the early introduction of motorcycle rides. By launching this tariff first, Maxim Brazil tapped into an existing cultural and economic trend, as motorcycles are a common and cost-effective means of transport in many Brazilian cities. Later the platform expanded its portfolio to include car rides, cargo transport, and delivery services, creating a diverse ecosystem for passengers and couriers.

The local company also embraced digitalisation by supporting multiple payment systems, including PIX and Google Pay. These tools improved convenience for passengers and expanded opportunities for drivers to receive earnings securely and quickly. In addition, Maxim Brazil developed flexible tariff structures, ensuring that services remained affordable for customers while competitive for drivers.

 

South Africa

 

A local company operating under the Maxim Taxi technology launched in South Africa in 2023, marking its entry into the African continent. Within a short period, the company expanded services to 15 cities, focusing on affordability and accessibility in both metropolitan areas and regional towns. The brand quickly positioned itself as a service tailored to the mass market, addressing the everyday transportation and delivery needs of a wide range of customers.

Ride-hailing and delivery service Maxim in South Africa offers a variety of tariffs to suit different user groups. Standard, comfort, and premium car rides are available, as well as a Female Driver option designed to increase safety and convenience for women passengers. Delivery and cargo transport services complement the ride-hailing portfolio, providing local businesses and individuals with fast and reliable logistics solutions.

The local company under the Maxim brand has also emphasised inclusivity in South Africa. The service enables passengers with disabilities to book assistance-friendly rides, and its digital tools support accessibility for users with hearing or vision impairments. On the driver side, flexible entry conditions allow diverse groups, including students and retirees to participate in the platform’s ecosystem.

 

Peru

 

A local company operating under the Taxi Maxim technology entered Peru in 2020, initially focusing on provincial cities where modern ride-hailing options were scarce. By targeting these underserved regions, the company quickly became a valuable service for residents who previously relied on informal or limited transport solutions.

This strategy highlighted the platform’s ability to adapt to local demand and extend digital mobility tools beyond the capital.

The service portfolio in Peru includes car rides, motorcycle taxis, delivery services, and towing for vehicles. The diversity of tariffs ensures that customers can choose between cost-efficient motorcycle transport, standard car rides, or specialised services depending on their needs. This flexibility has helped Maxim integrate into everyday life, offering both mobility and logistics solutions in a single application.

Safety is a core element of the platform’s operations in Peru. Features such as an SOS button and the option to share trip details with trusted contacts increase passenger confidence. In addition, Maxim Taxi technology in Peru anonymises calls between passengers and drivers and records order data for quality control, ensuring transparency and accountability.

 

Argentina

 

In 2021, Taxi Maxim technology was introduced in Argentina by a local company, starting its operations in two cities. From the outset, the company focused on delivering reliable and affordable mobility solutions, adapting its services to both urban and regional settings. By offering competitive tariffs and practical features, the platform quickly found its place in the national market.

The range of services of Maxim Argentina includes standard car rides, the Urgente tariff for priority orders, delivery services, and cargo transport. This combination of mobility and logistics solutions reflects company’s approach of integrating everyday needs into a single application. Delivery has proven especially relevant in smaller cities, where efficient courier services were previously limited.

Safety has been a significant priority. Maxim Taxi technology in Argentina provides passengers with SOS features, hidden phone numbers, and an interactive map that marks potentially dangerous neighborhoods. These tools strengthen user confidence and demonstrate the platform’s commitment to adapting its technology to local realities.

 

Colombia

 

In 2020, services under the Taxi Maxim technology were launched in Colombia by a local company, which gradually expanded into six cities. From the beginning, the company positioned itself as an affordable and accessible service, offering transport options in regions where digital ride-hailing solutions were not yet widespread. This strategy allowed the brand to reach both major urban centres and provincial towns, ensuring mobility for diverse communities.

Motorcycle transport has become one of the most popular tariffs in Colombia. Introduced in 2022, it reflects the everyday mobility needs of many residents, providing a cost-efficient and quick way to navigate congested city streets. Alongside motorcycles, Maxim also offers car rides, cargo services, and delivery options, creating a multi-service ecosystem within a single application.

Safety tools are central to the platform’s operations. Maxim Taxi technology in Colombia provides customers with an SOS button, anonymous call routing, and data recording for all trips, ensuring higher confidence among passengers and drivers. Encrypted communication between users further increases privacy and strengthens the sense of security during rides.

 

Azerbaijan

 

Since 2017, a local company under the Taxi Maxim technology has been operating in Azerbaijan, starting from Baku and later expanding to eight cities. By gradually extending its reach beyond the capital, the brand brought modern ride-hailing and delivery services to regions where such solutions were previously limited.

The company offers car rides, cargo transport, and delivery, maintaining affordable tariffs adapted to local conditions. Safety features such as the SOS button and anonymised calls strengthen passenger trust. By combining inclusivity, transparent pricing, and reliable technology, Maxim has secured a stable place in Azerbaijan’s mobility market.

 

Tajikistan

 

In May 2018, services under the Taxi Maxim technology were launched in Tajikistan by a local company, with the first order completed in Khujand. The brand quickly became known as an accessible and affordable service, meeting rising demand for everyday mobility.

The company provides car rides, delivery, and cargo transport, covering both private and business needs. Integrated safety functions and features for passengers with disabilities help make the platform more inclusive. This balanced approach has allowed Maxim Taxi to steadily grow its presence in Tajikistan.

 

Philippines

 

In 2021, a local company introduced Taxi Maxim technology in the Philippines, with Cebu as the first launch city under the brand Maxim Rides & Food Delivery. At the start, the company focused on food and grocery delivery, which proved highly relevant during the Covid-19 pandemic.

By 2023, Maxim Rides & Food Delivery was accredited as Transport Network Company. By 2024, the company was included in a pilot study project on motorcycle taxi in Metro Manila and Cagayan de Oro. Today, the company covers 19 cities, with the range of services varying by location. As part of its expansion, company opened its first motorcycle training centre in Manila, supporting the growth of motorcycle services in the country. Payment options through GCash and Maya make the app more convenient and accessible to local users.

 

Vietnam

 

Since September 2020, a local company has been providing services using Taxi Maxim technology in Vietnam, expanding to 10 cities. Demand is distributed across different services: Bike accounts for the majority of trips, Car has steadily grown to around 30% by 2024, while other categories make up the rest.

The lineup includes Bike Economy, Bike, Car, Car Electro, Car (7 seats), Delivery, and Food&Shop, giving customers flexible transport and shopping options. Accessibility features such as screen-reader support, chat for hearing-impaired passengers, and driver assistance for mobility devices ensure that Maxim services remain inclusive.

 

Bangladesh

 

In 2025, Taxi Maxim services were officially launched in Bangladesh by a local company, with Dhaka as the launch city. The brand adapted its portfolio to local mobility patterns, introducing Car, Bike, and Autorickshaw services.

By combining affordability with practical safety measures such as an SOS button and anonymised communication, the Maxim Taxi quickly established itself as a relevant alternative in the urban transport market. At the same time, its low commission model supports drivers and encourages broader participation in the platform.

 

Laos

 

In 2025, a local company introduced Taxi Maxim technology in Laos, starting in Savannakhet before expanding to Vientiane and five additional cities. The service lineup includes Car, Bike, Delivery, and Car Delivery, covering both passenger transport and logistics.

Growth was supported by transparent pricing and the absence of strict limits on driver participation. Accessibility functions such as screen-reader support, chat options, and driver assistance for wheelchair users make Maxim an inclusive and socially responsible provider in the Laotian market.

 

Cambodia, Vanuatu And Tanzania

 

In 2023–2025, entrepreneurs in Cambodia, Vanuatu and Tanzania expressed intentions to launch services under the Taxi Maxim technology. These plans were part of a new wave of international expansion, when local companies in several regions of Asia and Africa prepared to join the ecosystem.