41. Don’t Shop, Swap

Company: Don’t Shop, Swap

Founder: Lydia Hartley

Website: https://www.dontshopswap.co.uk/


About Don’t Shop, Swap

Don’t Shop, Swap is an online platform launched in January 2022 that helps Gen Z turn their unwanted clothes into “Swap Coins”, a type of token that can be used to get preloved fashion.

This service has become increasingly popular due to the growing awareness of the negative impact of fast fashion on the environment and the fact that this generation spends a significant portion of their income on clothing.

With £30M of unused clothes currently in UK wardrobes, Don’t Shop, Swap aims to provide a sustainable solution for Gen Z to get high-quality garments that match their unique style.

The website is user-friendly, allowing users to list their clothes from home, earn Swap Coins when their items are ordered by another user, and use them to buy other clothes on the platform. The system ensures that clothes are valued fairly, and users can pick items that suit their style.

Although the platform has limited funding, it has achieved significant milestones such as gaining a following of 11,000 on social media, saving 6,000 clothes from ending up in landfills, acquiring 5,000 sign-ups, and having 1,000 active paying users. Additionally, Don’t Shop, Swap has participated in the Techstars London Accelerator program and even went viral on TikTok.


Check out what TechRound can do for your business: SEO, PR, HR Software, Payroll Software, IT, VoIP.