Founders: Zoe and Ali Watkiss
Sustainability has always been core to British eyewear specialist SunGod’s business practices, and the brand recently became B Corp Certified to further bolster its credentials as a sustainable brand with a commitment to a triple bottom line of people, profit and planet. For instance, SunGod products have a lifetime guarantee to keep products in circulation and out of landfill, and their Infinite frames are made from 100% recycled material.SunGod also partners with like-minded organisations such as Surfers Against Sewage, The Bike Project and 1% for the Planet, which sees SunGod contribute 1% of their revenue to sustainability-focused non-profits.
What does the company do?
SunGod has grown into one of the world’s leading performance eyewear brands and is a brand with the customer at its heart. Through cutting out the middleman and going direct to the consumer, SunGod offers durable, lifetime guarantee-backed custom sunglasses and ski goggles, all for a fairer price for the customer, and with a lower impact on the planet.
When did you start?
SunGod has experienced a remarkable rise, from its humble beginning as a start-up in 2013, to being ranked 687th on the FT1000 – a list of the top 1,000 companies in Europe that have achieved the highest percentage growth in revenues between 2018 and 2021.
What problem are you setting out to solve and what are the results so far?
We are driven by our mission to See Better; through our lenses, through our actions, and through doing business better. To see a better future, we’re building a business that’s better for our customers, with better-performing products, that are better for the planet. From our market-leading lens materials to our Carbon Neutral products; from our charity partnerships to our Lifetime Guarantee; we’ve chosen to do things differently.
In terms of product, we’re leading the industry through award-winning sustainable innovation. Our 8KO® lens technology is clearer, stronger and lighter than our competitors. We’ve put years of R&D into developing a lens with unrivalled performance benefits, and we’re proud that it’s now the eyewear of choice for the world’s best athletes.
We’re also obsessive about customer experience. We operate an independent, direct-to-consumer model, which means customers can only buy SunGod from SunGod; we don’t work with third-party retailers. So, we’re able to build incredibly close, two-way relationships with our customers, and it pays off.
From a sustainability perspective, we’re proudly B Corp™ Certified, we offer a Lifetime Guarantee on all products, we donate 1%+ of revenue to charity, and we’re certified Carbon Neutral – across both our products and our operations, back to Day 1.
Ultimately, as B Corp, we’re focused on collaboration, not competition. When we see other brands taking inspiration from our way of doing business, we view that as a success, not a problem; it means we’re influencing the wider industry to make positive, sustainable change.