Members of Conduit Connect, in conjunction with angel investors and family offices, have pledged 300k for ethical consumer mobile app, CoGo.
Having launched in London in January 2019, CoGo (which is short for ‘Connecting Good’) has already closed deals with the Co-op and food chains Wahaca, Caravan, Beyond Retro, and vitamin company Revital.
The app connects ethically-minded consumers with brands that fit with their personal ethics so that they can consume in a more mindful manner. By questioning the customer about their values, the app locates businesses that align with their personal ethics. In doing so, they aim to create a positive feedback loop in which businesses and consumers can make a positive impact.
Users are able to choose from a list of ethical values which ones they place the most importance upon and their experience will be tailored towards those values. They also have the option of being notified when one of their businesses is doing something positive for others or the environment.
In an increasingly conscious and ethically aware society, this app provides a great service for consumers looking for both convenient food and a guilt-free experience where they only support conscious businesses.
CoGo hope to use the investment to enhance the app performance and features, in addition to helping expand the business itself.
Founder and CEO, Ben Gleisner, asserted that “A key objective for CoGo is to enable consumers to play a role in the future of their planet by giving them informed choices about which companies they should support based on issues they care most about.”
He added that “This investment will bring us closer to achieving our ambition to reach more people, by giving us the resources to expand across the UK and to enhance features to the app that will benefit both consumers and businesses.”