Tony Wheble, CEO of Feefo

Company: Feefo


Business: A verified reviews platform and a leading CX business.


Feefo Logo


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About Tony Wheble

Tony Wheble is CEO of the world’s largest verified reviews platform, Feefo. He has held the role since early 2021, taking on the position after nearly a year serving as non-executive chairman.

Tony has a wealth of experience within the travel, media and tech sectors. For six years he was the CEO of Europe’s largest holiday rentals provider, James Villa Holidays, where he led the business through significant growth until its acquisition by Wyndham Worldwide in 2010. Over the course of his career, Tony has executed three successful private equity exits. Prior to James Villa Holidays, he held various senior leadership roles over a 20-year media career, including Commercial Director of Flextech Television Plc (now Virgin Media), where he was one of youngest directors of a FTSE 250 company. Tony started his career as an audience analyst at ITV kickstarting his passion for the valuable role consumer data plays within business.


About Feefo

Feefo is the world’s largest verified reviews platform and a leading CX business. Its mission is to empower brands to fully understand how their customers experience their product or service.

The Feefo suite of software, combined with its technical solutions expertise, enables Britain’s biggest businesses to gain a deeper understanding of customer sentiment, behaviour and intent. This empowers them with insights to make better business decisions and improve their return on investment. With 96% of customers relying on reviews to purchase, Feefo also creates trust between consumers and businesses by adopting a unique approach to only collect verified reviews from real people.

Feefo’s agile platform is trusted by more than 5,000 brands globally, including Kia, Iceland, Currys PC World, NotonTheHighStreet, and Expedia, who rely on it to supply smart insights that transform their customer experiences and ultimately see better outcomes.


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