Ways Slow Broadband Can Harm Your Business

Internet speeds have advanced significantly from the era of Netscape and Windows 97. Yet, the detrimental effects of slow internet on businesses are undeniable. Companies dealing with inadequate internet speeds can potentially suffer serious drawbacks. 

Poor connectivity not only hampers employee productivity but also leads to customer dissatisfaction as they seek swift responses to their enquiries.

Lauren Davies of bOnline comments: “Slow internet is one of the most frustrating ways in which to have your flow of work affected and negatively impacted. The knock on effects shouldn’t be overlooked either. If as a business, you are dealing with slow internet, everything slows down and you end up having to deal with fixing your internet rather than working on your business.”

If your business is currently plagued by sluggish internet, it can have a really negative effect on various aspects of your operations.


Customer Service Challenges


An increasing number of companies now utilise chatbots and various digital tools to streamline operations and alleviate the workload on customer service staff. Slow internet, however, can cripple these tools, leading to a subpar customer service experience. Consider this scenario:

A customer attempts to place an order via your website and connects with a service agent. Due to the slow internet, the agent’s responses are delayed or fail to send, causing the customer to waste time.

This inefficiency can prompt customers to leave negative feedback, return their purchases, or decide never to patronise your business again. These are just a few ways in which a slow internet connection can alienate customers and tarnish a company’s reputation.

Even when messages from customers reach a service representative, sluggish internet can still delay the resolution of service issues. It could take an agent several minutes to retrieve product details or past transaction records, prolonging the wait time for customers.

Obstacles in Job Performance


Slow internet does not just frustrate customers; it also complicates job functions for employees. Below are some ways slow internet affects various departments:

Accounting: For businesses that utilise online accounting software, slow internet can delay transaction entries, account reconciliations, and other accounting tasks. Running reports or identifying financial discrepancies can also become more time-consuming.

Manufacturing: Modern manufacturing equipment often relies on computer interfaces to cut costs and minimise errors. Slow internet can prevent employees from effectively operating these machines, possibly leading to production delays and decreased productivity in tasks such as packaging and distribution.

Human Resources: HR departments need reliable internet for tasks like screening applications and processing payroll. Slow speeds can hinder recruiters from accessing applicant information and delay critical HR processes, impacting overall operations.

Marketing: Internet dependency is high in marketing for tasks like blogging, researching, and utilising analytics tools. Poor connectivity can impede these activities, affecting the effectiveness of marketing campaigns.


Poor Call Quality


Regardless of whether your business operates out of the UK, USA, or any point in between, you’re likely to have at least one team member or partner abroad, heightening your dependence on VoIP technology.

A robust internet connection is crucial for clear video calls; without it, you might face disruptions during critical meetings. Videoconference delays from slow connections can be mitigated by enhancing your technology, allowing you to fully leverage VoIP capabilities without drawbacks.


Revenue Loss


A slow internet connection is detrimental to both small and large businesses that depend on online interactions for customer engagement, marketing, and logistical operations like ordering supplies. An unreliable internet connection can lead to significant revenue loss in several ways:

  1. A customer might abandon a large transaction if your site repeatedly times out.
  2. Slow speeds could delay orders for supplies, and in the time taken to place orders, supplier prices might increase, reducing your profit margins.
  3. A faltering internet might prevent your marketing team from launching a campaign as scheduled, causing you to miss quarterly revenue targets. Optimal Wi-Fi setup can help circumvent these issues.


Reduced Employee Morale


Morale in the workplace is pivotal; high morale typically results in employees being more energetic and committed to exceeding their usual responsibilities. Conversely, low morale can lead to decreased productivity and hinder effective teamwork.

A sluggish internet connection might seem trivial but can significantly dampen morale. Frustration and stress may build among employees unable to fulfil their responsibilities efficiently, compounding difficulties in internal communications and possibly escalating conflicts.

For small businesses grappling with low morale, it’s essential to consider the impact of slow internet.


Increased Costs


Slow internet speeds pose challenges across all business sizes, complicating daily tasks and potentially inflating operational costs.

When internet performance lags, manual processes may become necessary, for instance, manufacturing workers might revert to using hand tools instead of automated machinery, which increases waste and decreases output per shift. The additional waste drives up raw material costs.

Similarly, reliance on external web development services might become costlier to offset internet-related issues.


High Stress Levels


Reduced internet speeds can contribute significantly to employee stress, particularly when deadlines are missed, affecting subsequent schedules across departments. For example, if a graphic designer is late due to slow internet access, it can delay a marketing campaign’s launch, undermining the efforts of the marketing team.

Stress intensifies when employees are held accountable for missed deadlines outside their control. Criticism from colleagues and frustration over demonstrating their value can exacerbate workplace tension, leading to broader negative impacts.


Difficulty With File Sharing


In today’s paperless world, efficient file sharing is essential. Slow internet impedes the transfer of large files, impacting productivity and causing employee frustration from constant delays.

For marketing employees, slow file transfers are particularly problematic, as potential customers may lose interest in downloading promotional materials if files don’t download quickly enough. If promotional materials are not accessed, marketing objectives may be jeopardised.