Founders: Catalin Stancel, Melissa Hendry, Nicu Bordea & Oana Bufnea, 2020
Business: Global technical partner operating as an extension of your in-house teams.
Established in November 2020, ddroidd is a digital transformation and technical specialist. With offices in Leeds and Romania, ddroidd employs almost 90 staff, delivering projects for clients and agency partners. The startup specialises in designing, developing and integrating enterprise-grade digital experience platforms for the most complex of online markets. The company’s vision is to be the partner of choice that clients rely on to determine, drive and deliver their technical roadmap.
Experts in application management, ddroidd’s approach to supporting and maintaining websites 24/7/365 has seen the team build and manage the digital platforms of live sporting events for companies such as The Open, Southampton Football Club, and Pro-14. ddroidd’s team was responsible for the integration of Southampton Football Club’s e-commerce platform (e-retail store). The reworked e-commerce platform resulted in: 99% increase in transactions via an improved browsing and checkout experience; 200% increase in site revenue & 42% increase in the average basket value.
During its first year of trading, ddroidd has become a go-to technical specialist globally with several new business wins internationally, including Corebuild, Fortech and TEC Agency, as well as new contracts with agency partners in Ireland, Holland and Germany. ddroidd is an expert in optimisation for performance. Upon taking over the digital estate of its client, myenergi, it significantly decreased front-end page load times from 1.23s to 240ms, using a combination of smart bots similar to Apolo/GraphQL architecture that read/write data to the server to avoid spam.
Passionate about being a sustainable business and helping its clients to reduce carbon emissions through ‘greener’ technology, ddroidd has developed a pioneering new A+++ framework to enhance website performance and reduce a business’ carbon footprint. Through recycling and reusing previously processed information, it eliminates the need for unnecessary information reprocessing that demands extensive resources – cutting information reprocessing by 90%, reducing energy consumption and improving reliability and responsibility.
Using smarter, more efficient code and fewer servers that require less power, ddroidd can test and rank websites to help them graduate to A+++. It’s better for the environment and better for businesses. ddroidd can guarantee 60% cost savings within six months by adopting this framework. Clients have already benefitted from this revolutionary approach with some seeing cost savings of up to £12k a month on hosting bills.
In June 21 ddroidd moved into its new office in the Cluj Business Campus, which is a technology hub focused on health and wellness, consisting of more than 300 businesses, and is used as an office/collaboration space. In August 21, ddroidd expanded its EU presence into Iasi, which is home to 10 technical experts and growing. Exceeding its £3m turnover target in its first year, billing £3.2m, ddroidd has ambitious targets for its second year as it plans to double in size, employing 200 people with a £5m turnover.
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