41. Huboo

Company: Huboo

Founder: Martin Bysh

Website: https://www.huboo.com/

Business: A fulfilment technology provider which enables online retailers to access a complete end-to-end fulfilment operation.


About Huboo

Huboo – a fulfilment technology provider, which enables online retailers of all sizes to access a complete end-to-end fulfilment operation within minutes – was founded in 2017 by CEO Martin Bysh and CTO Paul Dodd. The aim was to help start-up and SMEs realise their full potential.

Coming from an eCommerce and tech background, Martin and Paul were frustrated by the lack of quality, trusted multichannel fulfilment providers, and that’s how the idea of Huboo was born.

Since being founded, Huboo have seen exponential growth and now have fulfilment centres in three countries (UK, The Netherlands and Spain) with more to come in 2022 following the close of their Series B funding round where they raised £60m investment.

Huboo is disrupting the industry through its intuitive software, which provides everything from transaction management and quality control, stock control, order tracking and billing information to integration with popular sales channels and marketplaces, such as Amazon, eBay and Shopify, enabling Huboo to receive and process retailers’ orders directly, in real-time.

Huboo are also fully transparent with fees so there are no nasty surprises.

Huboo combines this multi-channel management software with a transformational ‘micro-warehousing’ model, called the “Hub” model. This unique tech-driven concept enables its warehouse teams to work intelligently and productively on a set client portfolio within a more manageable environment.




Micro-warehousing improves customer service by ensuring Huboo’s clients liaise with the same team member each time. It improves efficiency by underpinning all warehouse operations with real-time management technology, and it eliminates the gruelling back-and-forth of conventional warehouse roles.

The final component of Huboo’s transformative approach to technology is data analysis. It uses its tech-powered micro-warehouses to deliver real-time insights on retailers’ performance across all sales channels, analyse their stock levels and make smart predictions about future sales trends and audience behaviours.

Huboo’s innovative approach to fulfilment has changed the way eCommerce sellers do things, for the better. By centralising everything in the order process on one easy-to-use dashboard, Huboo take the friction out of eCommerce so that the order fulfilment process from inventory management right the way to shipping and returns is slicker than ever before.

This innovation also democratises eCommerce, which traditionally had challenging barriers to overcome, particularly for small to medium enterprises. Huboo’s solution makes cost-effective fulfilment accessible for a much broader range of online businesses.

The unique Hub model has reinvented the traditional warehouse model by increasing efficiencies through reducing time lost sourcing products and optimises the customer experience as their Hub manager and team act as an extension of their brand. This means Huboo clients enjoy direct communication with their dedicated team, rather than relying on a remote customer service function.

Huboo also provide a number of value-adds to their clients, such as bespoke packaging options, eco-friendly options including an EV fleet network, and access to a wealth of eCommerce partners who provide services such as multichannel management and digital marketing.


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