Founder: Valeria Kogan
Business: Fermata is an agricultural optimisation platform and next-gen farming tool. The startup provides precise plant monitoring in greenhouses and helps identify diseases through image analysis using AI-based technologies.
Valeria founded Fermata as an agricultural optimisation platform in 2019. The company develops the next-generation farming tool that provides precise plant monitoring in greenhouses and helps identify diseases through image analysis using AI-based technologies.
Valeria and her team have faced the problem of trust from the investors’ perspective. Worldwide more than $4 billion was invested in agritech by venture capitalists in 2018 and 2019 and by August of 2020, there was already $2.6 billion invested that calendar year.
In 2020 the company raised $3.8 million from the London-based fund Massa Innovations, and in 2021 the project and Valeria were included in the top-5 female-led ventures list in AgriFood Tech Israel.
For the future and Fermata’s growth, they have two directions for development at this point:
1. Their main product, Pest & Diseases system, is a solution built on an API-based platform for computer vision products in agriculture. They are now working closely on the development of more platform-based products with corporate partners.
2. Moreover, the team sees a considerable demand in integrating a Pest & Diseases product with the crop consultancy services to show how computer vision can become a remote greenhouse monitoring device for decision-making support systems in the enterprise.
When finding out that a farmers in the agricultural field were not ready to adopt a revenue-sharing model of split earnings, the Fermata team have learnt from previous mistakes.
They know not to rush applying working patterns from another industry to your business until doing proper market research and getting proves of this idea’s validity in the new market.
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