Company: Purple Transform
Founder: Gregory Butler
About Purple Transform
Purple Transform was founded in 2021 with the mission of using ethical AI to create better human outcomes.
Purple Transform’s core platform, SiYtE, extracts and aggregates real-time anonymised data across an organisation’s systems – including CCTV cameras, IoT sensors and third-party feeds – before using AI and machine learning techniques to analyse and visualise this data in real-time. It is also compatible with legacy cameras. By turning these once passive devices into smart cameras, Purple Transform unlocks previously untapped data insights and protects existing investments.
The AI is coded and trained to work out what ‘normal’ trends and behaviours look like. If anything deviates from the norm, it will be flagged up via the SiYtE dashboard and iOS app. Alerts will be sent to appropriate personnel, who can make immediate, intelligence-led decisions that keep everyone safe. The same technology can also predict risks, allowing workers to take proactive measures to prevent incidents before they occur.
The UK-based company is creating innovative safety and operational enhancement solutions for diverse industries – including rail, wider transportation, healthcare, manufacturing, and education. Their technology unlocks the enormous potential of AI, advanced data analytics, IoT, and computer vision to enhance human decision-making.
The GDPR-compliant platform is purpose-built to protect the privacy of individuals. With the ethical use of AI and data analytics at its core, Purple Transform combines AI and human intelligence to improve decision-making and create better human outcomes.
Purple Transform has built an impressive portfolio of bespoke deployments, and its powerful SiYtE platform is already live in multiple locations within the rail environment in the UK and Europe.