Founder: Sachin Raoul, 2020
Business: World’s most intelligent therapeutic platform for relationships allowing people to access sex and relationship therapy without being constrained.
Blueheart is building the world’s most intelligent therapeutic platform for relationships. The founder, Sachin Raoul, wants to make sure everyone is able to access sex and relationship therapy without being constrained by cost, location or shame.
After experiencing issues around sex that took a toll on his mental health, Sachin found sex therapy to be hugely beneficial. But it’s a process that’s out of reach for many due to high costs and lack of specialised professionals. After his experience, he set up Blueheart in 2020.
The app was created to tear down the accessibility barriers around sex and relationship therapy, to help others struggling with sexual dysfunction. Since starting Blueheart, the platform has helped over 25,000 users with their journey to overcome sexual dysfunction, and enjoy sex again.
In terms of challenges, Blueheart experienced many of the same difficulties that any new company doing category creation has; convincing people that the market is huge. It’s challenging to paint a future of the world that looks so different from today.
Time after time Sachin spoke to investors that acknowledged sex and relationship problems as niche when, in actual fact, they’re almost universal. However, society’s willingness to engage with and discuss these ‘taboo’ topics more openly is growing. This is helping take important conversations into mainstream discussions, along with solutions, such as Blueheart, that are being built to address them.
Blueheart have also had challenges when it comes to advertising, like most businesses in sextech. There are vague rules that allow social media platforms to make undisciplined decisions on what is and isn’t permitted.
In some cases, several of the company’s adverts were spontaneously banned after running for 2 months, despite already passing checks. Any entrepreneurs out there looking to innovate in the sextech space should be aware that they will not have the same access to advertising channels as companies and products in other industries, so they will need to get creative!
Blueheart is currently working on making the platform more personalised, to really target the specific issues people have, as the first tranche of content is directed at heterosexual couples who are experiencing sex drive discrepancy (which means having differing sex drives!).
It’s critical to their mission to be inclusive of all sexual orientations and gender identities so that they can help more people, especially those that have historically been excluded from research and therapy. Over the course of next year, they’ll be working with their expert advisors to expand the dysfunctions that they treat within the app, and the audiences that they are able to serve and support.
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