Founder: Funmi Lawal
The product solves the problem of bending or stretching when putting on underwear. It is an adaptive patented award-winning front-fastening underwear for women of all ages. It can be worn sitting, standing or lying down. It negates the need to bend or stretch. It company was formed in 2018. Didn’t start trading until 2021. The feedback from our customers has been encouraging. It is ideal for the elderly, limited mobility people with bad backs and post-surgery recuperation. Sales are average as it is a new product, and as such it requires aggressive marketing and advertising. The next stage is period pants and incontinent underwear. They both will be magnetic and front fastening, making it easier to put on and off. It will also make it a universal design.