55. Callaly

Company: Callaly

Website: www.calla.ly/gb/home

Founder: Alex Hooi

Business: Callaly is a British based femcare manufacturing startup named by The Independent as one of the “period-positive startups revolutionising the multi-billion pound feminine care industry”.


About Callaly

Callaly is proudly the UK’s first femcare B-Corp (like Patagonia, Seventh Generation and Kickstarter), which means they use business as a force for good, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Callaly give a minimum of 1% of revenue to charities and spend 3% of their time on volunteering; and are proud of using the highest quality materials available. Environmental sustainability is of vital importance so Callaly use only 100% organic cotton and their packaging is always recyclable, biodegradable or compostable.

Since starting full-scale UK commercial sales in Q1 2020, the startup already have many thousands of regular subscribers and are quickly growing; with European sales set to begin Summer of 2020, the company is also awaiting regulatory approval to expand into the U.S. and Asia.

Callaly has also already won several important awards including the IDEA19 award (for best new non-woven disposable product of the last three years) and IAB recognition as one of the UK’s leading D2C brands.

Tampliners have been called “game-changing” by Cosmopolitan and “one of the 10 most forward-thinking designs for women” by Dezeen and have received a “World Changing Ideas” honourable mention from Fast Company in May 2020.