42. Simba

Company: Simba

Website: https://simbasleep.com/

Founders: Steve Reid and James Cox

Business: Simba is a London-based SleepTech startup that hopes to revolutionise the way in which we sleep. The company uses cutting-edge materials and state of the art technology to create a wide range of innovative products, becoming one of Europe’s fastest growing sleep businesses.

 

simba-mattress

 

Simba was founded in 2015, and launched in February 2016, having spent over one year of research and development (and creating over 75 prototypes) in order to create a mattress that they believed would satisfy the UK’s sleeping needs – a one-type-that-fits all that could adapt to whomever was sleeping on it. It is backed by a number of high-profile investors, including co-founder of Innocent drinks, Richard Reed.

Features that the startup has launched include a temperature regulating pillow, an engineered bed base that can be assembled in just three minutes, as well as a zero-gravity adjustable bed. Their leading product is a mattress that combines technology into the design process from the very start, and was created in cooperation with research from the Sleep-to-Live institute, and has now sold 100,000 of these mattresses in the UK. It is currently working on taking its vision elsewhere, tackling both the US and Asia.