Company: The Body Coach
Founders: Joe Wickes
Website: thebodycoach.com
Business: Easy workouts and recipes for a healthier lifestyle
About The Body Coach
It is hard to believe that the Body Coach was only founded in 2014, with Joe Wicks already a household name across the UK. Coming from a council estate background, the Body Coach is now a multimillion business. Wicks is known as a fitness guru and recipe creator and has recently established himself as the nation’s PE teacher.
Wicks started by posting home workouts of HIIT (High Intensity Interval Training) and 15-second recipe videos on Instagram. Aiming to fight against against junk food and fad diets, The Body Coach approach was simple, affordable and effective. After becoming one of the most esteemed Youtubers and Instagram accounts, his first book Lean in 15 became a phenomenon back in 2015.
The Body Coach 90 day plan has become the go-to for many eager to improve their fitness and healthy lifestyle. The now multi-million pound company is merited with over 100,000 successful client transformations.
