3. yulife

Company Name: yulife

Website: https://www.yulife.com/

Founders: Josh Hart, Jaco Oosthuizen, Sammy Rubin, Sam Fromson and Jonathan Roomer

Business: A mixture of health, fitness and wellbeing, yulife is the first official lifestyle insurance company, brought together and accessed by its users all through an app.

Dedicated to improving and further maintaining peoples’ health and wellbeing, yulife is a lifestyle insurance company that offers employers instant, on-demand wellbeing and life insurance for their employees via an easy to use app.

Launched in 2018 with funding of £3 million, yulife combines the entertainment of gaming with healthy living and self-care tactics. Its leading investor was Localglobe, which has funded the likes of Zoopla, Transferwise and more. Users of yulife go through different levels of the app to earn yucoin for healthy life-style choices; yucoin able to be exchanged for tempting rewards. The app covers as many aspects of wellbeing as it possibly can, including not only mental and physical health but also financial aspects of an employee’s life.

yulife yulife-app


Founder Sammy Rubin claimed the motive behind yulife, being that he “wanted to create an insurance company that doesn’t only take care of you in death, but also in life.”

yulife offers a wellbeing programme that has been inspired by the company’s Chief Wellbeing Officer Dr Rangan Chatterjee’s four pillars of wellbeing theory. yulife believes that by finding the perfect balance within these four pillars can lead to improved health both mentally and physically.

The four pillars the wellbeing programme operates by are simple and easy to incorporate and improve upon within a worker’s everyday life; these being to relax, eat, move and sleep.

In November 2018, yu life raised £3 million and in May 2019, raised a further £10 million investment.

The app rewards healthy behaviour from employees with gym memberships, gift cars, gig tickets and more, motivating its users to follow the programme’s guide and further motivate themselves to improve upon self-care. This is not only great for employee wellbeing and general health, but also can lead to a more productive workforce for employers, improving the overall productivity and profitability of a business.