12. Brittany Carter, Age 26

Company: Oomph! Clean Energy

Age: 26

Business: Alcoholic high-protein drink brand

About Brittany and Oomph!

Brittany was a recent semi-finalist on The Apprentice (season 16). Prior to joining the show, Brittany worked as a front-of-house hotel manager with hopes to secure Lord Sugar’s investment to aid with the development of her protein product – a high-protein alcoholic drink. Brittany has focused considerable energy on the branding of the Oomph!  product (previously known as Maintain the Gain) which focuses on nutrition containing zero sugar, natural caffeine and being low in calories.

Brittany graduated from the University of Essex with a First Class BA Hons degree in Hotel Management and before embarking on her Apprentice journey she had worked at various Marriott Hotels. She has discussed how her role in a fast-food franchise at 16 sparked her interest in a career in hospitality before turning to a more entrepreneurial path.

Oomph Drinks

The alcoholic high-protein drink is set to launch soon and currently will have three flavours: purple rain, blood orange and fruit punch. The inspiration for the product stemmed from Brittany’s love of fitness a passion that she has taken to the next level with this new business venture.



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