17. Joseph Lovell

Company: Planty

Founder: Joseph Lovell

Website: https://planty.uk/

About Planty


Joseph Lovell, Co-founder of Planty is fully immersed in UK food culture. With a Michelin star background and having worked hundreds of hours in Gordon Ramsay’s kitchens, including the well-known Petrus restaurant, Joe is helping to create a better way for people to switch to eating more plants.

Joe co-founded Planty in 2019 with an ambition to create a plant-based delivery offering that was wrapped around eating better, tastier and being better for the planet too. Customers can expect to receive restaurant-quality dishes which are packed with fresh, natural ingredients naturally resulting in maximum flavour all arriving in minimal packaging which is 100% recyclable, compostable or returnable. This is a healthy, tasty, plant-based food that arrives effortlessly at your doorstep whenever you need what feels like your own personal chef.

Planty has also been awarded three Great Taste Awards. Their Not-a-Chicken Tikka Masala and Sticky Date Pudding were given the Guild of Fine Food mark of approval in 2022.

Cost of Living crisis, which is stopping some customers from subscribing to Planty full-time. We are and will continue to work with other small businesses to collaborate on our products, which builds relationships and raises awareness for both.

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