24. Asal Tehrani

Company: Susamusa

Founder: Asal Tehrani

Website: https://www.susamusa.com/

About Susamusa


Asal is the founder of Susamusa, a slow fashion label that creates vintage-inspired pieces using deadstock or vintage fabric.

She studied Chemistry at King’s College London, never planning on becoming a designer. She built a client base using Depop, an app allowing users to resell clothes, eventually designing and selling her own clothes.

Asal started her career physically sorting through thousands of vintage items to find ones that matched her shop’s aesthetic. She learned marketing and merchandising skills along the way through a process of trial and error. By the time she graduated with her Chemistry degree, Asal had a successful Depop shop, as well as all the skills she needed to run her own label.

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