23. Anastasia Safonova

Company: Anastasia’s Pantry

Founder: Anastasia Safonova

Website: https://www.anastasiaspantry.co.uk

About Anastasia’s Pantry


Anastasia’s Pantry, an independent London-based company established during the lockdown in October 2020, offers a delightful selection of granolas and protein balls that stand out for their health benefits compared to mainstream supermarket brands. The products are not only vegan and gluten-free but also contribute to a healthier lifestyle.

Founded by Anastasia, who underwent a weight loss journey by diligently scrutinising nutritional labels, the company is revolutionising the perception of granola. With a commitment to transparency, their products boast a clean and honest ingredients list featuring 7 items or fewer, lower sugar content, no oils, no harmful additives, and a higher proportion of nuts. All their offerings have consistently earned 5-star reviews from satisfied customers.

Despite being a 22-year-old entrepreneur without prior business experience or initial investment, Anastasia’s Pantry has overcome challenges to establish a presence in 40 stockists across four regions of the UK. Noteworthy partnerships include Zebra Plant-based, which delivers through popular platforms like Deliveroo, Uber Eats, and Just Eat. Additionally, the company aligns with sustainability values, making its products available in numerous zero-waste shops. Talks are underway for a potential collaboration with a groundbreaking convenience retail chain.

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