Company: Thought Leadership PR
Founder(s): Helen Croydon
Thought Leadership PR is a small practice specialising in raising the profiles of founders, CEOs and senior figures to help them become known thought leaders in their sector. The company focus on personal PR rather than brand or product PR because it’s people who have genuine expertise, opinions and stories – not businesses.
Thought Leadership PR work across all sectors, but only work with people who have some sort of subject-matter expertise. Startup founders, investors and entrepreneurs fit this criteria perfectly because of their experiences and unique take on business strategy.
Typical things the company help clients with include placing articles in the media, ghost-writing advice pieces, securing speaking engagements, building a social media presence, developing quality, content like podcasts or white papers, developing and promoting business books, media training and developing talking points.
Thought Leadership PR was set up by a former journalist and author and uses many experienced journalists as consultants, giving them the edge on what makes a story.
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