Company: Red Lorry Yellow Lorry
Founder(s): Guy Walsingham and Rob Ettridge
Website: https://www.rlyl.com/uk/
Red Lorry Yellow Lorry (‘the lorries’ for short) are a full-service PR and marketing agency that specialise in b2b technology. Headquartered in London with offices in Berlin, Paris, Boston and Los Angeles, Red Lorry Yellow Lorry offer a boutique culture and a worldwide reach. This is supplemented by their global PR agency network Convoy, which now includes 35 partners covering six continents and more than 70 countries around the world. This all enables the lorries to deliver integrated global campaigns to some of the world’s biggest brands, most innovative start-ups and everything in between.
The company’s current client list features b2b tech companies spanning the AI, blockchain, broadcast, cybersecurity and enterprise IT sectors – including Arcserve, Avid, Panavision, Quantum and Seismic.
Their focus is on providing creative and industry specialised services that generate business results through three key pillars: brand positioning, audience engagement and lead generation. Red Lorry Yellow Lorry support brand strategy and messaging, media relations, content marketing, digital marketing, social media, and more to help disruptive brands gain awareness and influence in competitive markets. The company claims:
“What we do isn’t rocket science. We simply put together the right combination of people who know their industries and understand our clients’ businesses inside out. Everything we do is geared towards getting our clients where they want to be.”
“And we know a thing or two about building brands. We’ve won many awards for our work over the years – combining audience insights with creative storytelling and high-quality content to drive sales leads and business growth. The result? A personal, no-nonsense service from people who are great at what they do.”
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