Company: Boldspace
Founder(s): Mike Robb and Nick Ford-Young
Website: https://www.boldspace.com/
Boldspace is a bold new agency model launched in May 2020. Built for challenger brands and ambitious businesses on a mission, Boldspace unite advertising, marketing and PR through a pioneering approach.
As agency siloes grew larger, markets required quicker reactions and higher visibility of activity and sentiment, and the biggest budgets still bullied the market. Mike Robb (ex ENGINE I MHP) and Nick Ford-Young (ex Studio Black Tomato) set out to level the playing field for challenger brands by building an agency that fused technology and creativity to give their clients competitive advantage.
Boldspace’s world-class team addresses 14 vital areas for a brand through a bespoke ‘Whole World Brand View’ methodology whilst tracking all earned, owned, social, and paid media activity, overlain with revenue (therefore ROI) in their proprietary analytics platform BoldLens.
The company are incredibly proud of the client base they have built since launching a year ago – clients in the tech and start-up space that challenge the status quo, are helping the community or planet, and whose purpose is rooted in making a difference. 17 of the 28 clients Boldspace have worked with in the past 12-months are early stage businesses.
This includes pioneering brands such as financial services firm Vestrata, where Boldspace landed more than 160 pieces of media coverage in six different languages across 15 different countries at launch – in turn driving a 9,900% increase in branded search and an unprecedented number of inbound sales leads. Likewise, the company’s work for reusable brand Ecoffee Cup drove an increase in orders by 74% and media coverage by 760% in Boldspace’s first three-months.
By creating an agency model with a fundamental point of difference in the market, Boldspace are making huge strides in delivering strategic oversight for those start-ups that have a vision and demand a voice.
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