Company: Rochester PR Group
Founder(s): Joanna Dodd
Rochester PR Group is a London-based consultancy specialising in UK market entry clients – tech, startups and scaleups – feature heavily in its client portfolio. Given this market entry and launch focus, the work Rochester undertakes for its clients ranges beyond traditional media relations and social media relations campaigns, the consultancy also offers services which only a startup or a company new to the UK might require such as brand positioning and messaging development.
Other frequent services provided include stakeholder engagement, branding and messaging development, content creation, crisis and issues management, event management and copywriting. Depending on a company’s UK readiness there can also be further market research and knowledge building needed. For one client, for example, their work has focused on network/ecosystem building in the UK prior to a more formal launch later in 2021.
Recent tech clients have arrived from Canada, Denmark, Finland, Turkey as well as the UK. Types of clients Rochester attracts are those that need a real partner for UK market entry where they need local insight and expertise.
Rochester is staffed only by senior PR professionals with the experience to provide senior strategic counsel as well as being able to deliver impressive campaigns. Recent and current clients in the tech and digital space include WeWALK, the smart white cane; New Model Institute for Technology and Engineering (NMITE) a start-up higher education institute based in Hereford; Leadoo Marketing Technologies, a platform to help websites convert visitors into leads and MentalUP, educational games for children.
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