Company: Buzz Lead Media
Founder(s): Nick Purnell and Siobhan Lipnicki
Website: https://www.buzzleadmedia.com/
Since 2017 Buzz Lead Media has helped start-ups, tech companies and SMEs to get noticed for a broad spectrum of products and services in blockchain, fintech, insurtech, energy providers and big data platforms in the recruitment and charity sectors.
Founded by former Sky News editors Nick Purnell and Siobhan Lipnicki, Buzz Lead Media combines talented creatives with technical expertise to generate highly impactful, multimedia campaigns.
“With our contacts and editorial edge, we create campaigns that exceed our clients’ expectations.” Siobhan Lipnicki, director, Buzz Lead Media.
“Nobody could have predicted the upheaval that 2020 would bring. Our combination of digital solutions as well as traditional PR means we could come out fighting for our clients.” Nick Purnell, director, Buzz Lead Media.
Case Study:
Always up for a challenge, the Buzz Lead Media team received a last minute request for a brand awareness campaign during a top Covid19 related story. The client is a recruitment app that match-makes job seekers with employers using a data-driven algorithm.
This is a highly competitive arena with the long-established recruiters dominating the column inches and search hits.
To break through, Buzz Lead Media needed a headline story at speed. The PR company achieved this in just three weeks with a laser-focused campaign including a survey that produced not only a headline but also new, insightful data on the reasons behind staff shortages. Buzz Lead Media states:
“The pick-up was overwhelming. Bloomberg, The Sun, The Mirror Group, This is Money, local press, specialist titles, B2B and B2C publications – the requests just kept coming. The client was interviewed alongside CEOs of huge international companies that are recognised, household names. It was the gift that kept on giving with an influx of downloads and new client leads. The campaign broke records on social media too, with a 314.5% increase in profile visits.”
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