Company: Black Unicorn
Founder(s): Julija (JJ) Jegorova and Mauro Battellini
Black Unicorn PR is an agency that specialises in amplifying the messages of global tech startups that are trying to make a difference in the world. They are a new breed of public relations and communications agency that goes beyond traditional services, acting as an in-house extension more than an agency.
Black Unicorn aims to provide startups with opportunities to excel in the public sphere, improving not only the bottom line but also strategic thinking. With a strong emphasis on PR education and long-term planning, Black Unicorn help clients successfully navigate international tech and business media relations. While helping clients think with a PR hat, Black Unicorn pride themselves on thinking with a startup hat, and using the same tools and language as startup founders.
With offices in London and Vilnius, the PR company specialise in helping globally-minded startups anywhere gain exposure in the international media. Their mission is to help startups and scaleups connect with audiences and stakeholders across different spheres and layers of public life. They build reputations and meaningful presence, ensuring that the startup’s public profile is doing everything it needs to for continued growth and success.
Black Unicorn PR was founded by Julija Jegorova (JJ) in 2018 after a decade spent in various in-house and agency-side PR roles. Later that year she was joined by Mauro Battellini, who spent time as sales and ecommerce director in the market research industry. Since then, the Black Unicorn PR team has grown to include seasoned PR professionals and outside-the-box creatives. BUPR has become the go-to PR agency for startups looking for global reach combined with boutique attention to detail.
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