Company: FLO PR
Founder(s): Florence Van Der Spek
Website: https://www.flopr.co.uk/
FLO PR is a London based agency specialising in innovative communications strategy, with a focus on female led businesses and startups. Working with smaller businesses enables FLO PR to get fully immerse in each brand, ensuring their multi-dimensional approach is tailored individually to each client. FLO PR believe there is no “one size fits all” when it comes to communications.
Founder Florence Van Der Spek states: “I started FLO PR because I wanted to provide a unique approach to public relations that doesn’t fit within the traditional mould. Representing many businesses in agencies from luxury fashion to start-ups, I often felt frustrated by the lack of transparency and understanding between account manager & client.”
“Only when properly understanding a brand’s identity and goals is it possible to provide confident and focused representation. Having experienced public relations both agency side and in-house, I have a thorough understanding of what it takes to not only achieve PR coverage, but to leverage a brand’s assets to ensure the best outcome.”
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