Company: Nara Communications
Founder(s): Nick Baines
Nara Communications is a media relations agency that raises the profile of technology startups and scaleups in the international press. Their fast-growing, fully distributed team of former journalists, technology experts, and writers work with some of the most exciting businesses across Europe, the United States, and Africa.
The team has experience servicing over a hundred tech-driven businesses, from pre-seed right the way through to Series D. They specialise in helping growing technology companies leverage media results to fundraise, hire great talent, grow market share, improve SEO, raise brand awareness, and increase general credibility. They achieve this through thought leadership, reactive news work, creative campaigns, events, crisis communications, copywriting, social media, and news announcements.
Both geography and sector agnostic, Nara’s clients include digital freight forwarder Zencargo, Africa-focussed mobile games publisher Carry1st, investment firm Raising Partners, legaltech solution PocketLaw, personalised video platform memmo.me, and imagiLabs, a hardware device that teaches young girls to code.
The agency is built on a performance-driven pricing model, a rarity for the PR industry, where fees fluctuate based on what results are delivered for clients. With this model, they are bringing a transparent solution to an often opaque sector.
The agency is founded by Nick Baines, a published author and creative PR expert who has won a Cannes Lions Grand Prix, Clio Award, and is a Fast Company World Changing Ideas finalist. Nick is a short story writer and biographer from London with an academic background in philosophy, specifically business ethics.
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