Company: YourStory PR
Founder(s): Courtney Glymph
YourStory PR founder Courtney Glymph was working as an independent PR consultant to technology-focused venture capital firms and start-ups when she spotted a gap in the market for a different type of PR agency. Having previously worked both in-house and agency-side, she saw that VCs and the start-ups they backed often struggled with PR – they knew they needed it, yet rarely had the resource or capacity to dedicate time to it.
Fundamentally they needed both the day-to-day drumbeat of press office work, alongside more strategic counsel and guidance. Yet to secure that from traditional agencies, where business models rely on monthly retainers delivering a set amount of work, was a challenge for VCs and startups that are used to a more boot-strapped and flexible approach to acquiring and using resource.
Glymph realised that she could combine strategic counsel and press office services in an agency that had access to experienced talent as required, but without the traditional agency overheads of fixed offices and permanent employees. She launched YourStory PR in late 2020, building on her consultancy work to offer VC and start-up clients a combination of services in a hybrid, flexible model.
On each of the company’s accounts, Glymph supplements her leadership with experienced freelance support, ensuring that she can build teams and programmes that meet the business needs of YourStory PR’s clients. As a result, the company has gone from strength to strength working with retained VC and start-up clients across Europe, delivering PR, communications and content marketing services.
In addition, YourStory PR is tapping into the increasing popularity in experienced professionals going self-employed. With a network of independent consultants, specialists in fields including media, investor and analyst relations, account handling, content development, strategic communications and crisis management, the company is well placed to grow sustainably while delivering a consistent service to its clients.
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