Company: Mixology Communications
Founder(s): Andrew Laxton
Mixology Communications is a new generation marketing communications consultancy that advises companies on brand positioning and audience engagement around purpose and business for good.
Mixology was launched in April 2020 by CEO Andrew Laxton, with a core focus across smart technology, sustainability, and lifestyle. Headquartered in London, Mixology has an international network of partners across EMEA, APAC and the Americas.
As a new company themselves, Mixology see the benefits of partnering with start-ups brands at the beginning of their journey through to maturity. Pre-revenue early-stage ideas alone do not get investment; businesses with a vision do. Mixology help bring this vision to life, draw investors in and make brands stand out from their competitors through marketing communications.
Mixology shape the brand narrative and messaging, create visual assets, or videos to illustrate their story, product or offer and create social media content and thought leadership posts to validate their offer and amplify the investment opportunity to a new, unconventional, and previously untapped audience.
The Mixology team are techies and love helping business and organisations tell their stories and achieve their business goals. Mixology state: “We have spent the last decade working with some of the world’s hottest technology and emerging brands in Cybersecurity, FinTech, AI & Data Analytics, Retail Tech, Telecoms and DevOps.”
“As a business we have always been extremely focussed on working with high energy brands that constantly look to innovate with purpose, meaning and impact. This is also reflected by our recent decision to support Trees for Cities as our nominated charity. We will be planting trees every year on behalf of our people, our clients, and our partners – It only takes 2.76 trees to offset a tonne of CO2 and we are committed to doing everything we can to help.”
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