Company: Maestra
C0-Founders: Alex Gornik (CEO), Ivan Borovikov, Maryna Hradovich (CRO)
Website: https://maestra.io
About Maestra
Maestra.io is a personalisation platform for ecommerce and DTC brands. It lets a brand give each shopper their own version of the store in real time. Banners, recommendations, and offers adapt to the person looking at them.
We started in 2023 and spent our first years like every martech startup: sharpening our product. Clients came, saw the value, bought, went live. Then came the uncomfortable discovery: they used less than a third of what the platform could do. It was never about the software. They had no bandwidth and no expert to spare.
We realised that even the best tool does nothing for a client who never gets a chance to use it. Brands buy dozens of tools with the best intentions, to build a great customer experience. And the tools gather dust, because marketers never get to lift their heads out of urgent work. Even with AI. No, especially with AI, when the pressure keeps rising.
So what businesses need is not more features but a partner who takes the work on and goes after the result. We wanted to give them that so badly that we reinvented the business around it.
Normally a martech platform gets you a chat window. If a flow breaks on Black Friday, you file a ticket and wait, and live humans are reserved for the biggest accounts. We decided that should not be normal. We dedicate a senior marketer to every single client: a real person on your Zoom calls, in your Slack, in your numbers. We call them forward-deployed marketers.
That marketer moves you onto the platform, takes the automated emails you never had time to launch and launches them, takes the website changes you meant to test and tests them. Each one stands behind only 15 brands, against an industry norm of 50 to 60, so they can go deep into every business.
And at least 60% of their pay is tied to your results, so they cannot put you on hold. Your results are literally theirs.
Later we learned this has a name: Service as a Software, the inverse of Software as a Service. Partnership first and the tool second.
We wanted that responsibility to be real, so we made leaving easy. No lock-ins in our contracts: the month a client stops growing, they are free to go. They stay because they keep growing. Magnum Bikes, a US e-bike brand, grew online orders 111.7% and revenue 56.6% YoY. Selkirk Sport, a family-owned US pickleball manufacturer, grew email revenue 55% and SMS revenue 149%.
Maestra passed 100 clients in mid 2026 and grew 86% YoY. In May 2026, our emails reached 30 million unique US readers — nearly everyone living in Texas. On G2, 92% of reviews credit the forward-deployed marketers for the rating.
We designed our business around a real problem, and it worked. Now we are making it normal for businesses to get results instead of collecting tools, one brand at a time.”
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