Health and fitness have always been somewhat popular, but the industry has blown up, in a sense, in recent years. Partially fueled by Covid-19 and the ways in which it forced us to stay at home and find alternative ways to exercise, the world of weight training has gained a lot of traction.
Not only does it seem like there are more people who have started weight training as their primary form of exercise, but there are also just significantly more businesses and brands that encourage it.
And, a great deal of those are brand-new startups that are trying to find new and exciting ways to not only help people enjoy and get better at weight training, but also just to get into weight training in the first place.
What is Weight Training?
Weight training is a fairly broad term that can encompass several other more specific activities. Essentially, it includes any kind of exercise or workout that requires the use of weights, whether it’s hardcore weight-lifting regime for bodybuilders or a pilates-style workout that makes use of weights to make it more difficult.
Different types of workouts involve weights of varying levels, and this is also very much dependent on the individual – that is, how strong they are, what they’re doing and more.
Weight training offers various health benefits, including:
- Bone Strengthening
- Mental Health Boost
- Improves Cardiovascular Health
- Builds Muscle
- Helps Avoid Injury
- Boosts Metabolism
- Improves Posture
…and more.
Top 7 Startups to Help with Weight Training
Since weight training has become such a popular activity for so many people from very different walks of life, it’s no surprise that entrepreneurs are popping up in the industry.
Here are 10 cool weight training startups to keep an eye on.
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1. Motion and Posture
Motion and Posture is a South Korean startup founded in 2022, powered by the minds of a robotics sensor engineer and a biomechanics expert. The team of Yoonjin Kim and Junho Hong identified a problem in the world of weightlifting by means of first-hand experience, and Motion and Posture is their attempt at solving that problem.
An incredibly important component of weightlifting is the fact that in order to reap the rewards and avoid injury, you need to be doing it properly. That means getting your technique right, and a big part of weightlifting technique is posture.
This startup makes use of sensor technology to be able to track athletes’ posture and then provide them with feedback from professionals by means of a virtual platform.
2. Precise Portions
Precise Portions, developed by Welfore Health, is a US-based nutrition learning system that was founded in 2021. The company has developed an artificial intelligence-powered platform that helps users monitor and manage their diet in the world of fitness and athletics.
AskPortia.ai is an interactive, on-demand virtual nutrition coach. All you have to do is ask a question relating to your diet and what you’re planning on having to eat, and the AI chatbot will be able to give you solid advice on nutrition, portion control and more, providing athletes with an easy and cost-effective way to be healthy and prioritise a healthy diet that is designed for weight training purposes.
3. PRSUE
PRSUE is a platform that provides access to both virtual and in-person personal training, allowing athletes to link up with trainers and trainers to find clients.
The company specialises in injury prevention, recovery, enhancing mobility and just enhancing overall health.
4. Samson’s Grip Training Gloves
There’s no die-hard rule that requires those lifting weights to wear gloves, but it tends to be standard practice in serious weight lifting. Gloves help protect your hands, improve grip and more.
Samson’s Grip Training Gloves is a startup that was founded and launched in Springfield in the United States back in 2012, and since then, its high-quality products have become incredibly popular among weightlifters. Designed with an understanding of weightlifters’ needs in mind, Samson’s has come up with a solid solution for comfort while lifting weights.
5. Intensity
Intensity is a fitness app that can be used for various types of workouts, raging from HIIT to weight training and hardcore weightlifting. It helps athletes accurately track their activities for the purpose of recording what they’re doing as well as for the sake of analysis.
The app makes use of an advanced algorithm that is able to analyse your workout and tell you how well you’ve done based on your fitness levels, goals and relative effort. The idea behind Intensity is to act as a progression tool, helping people improve and progress in their efforts by means of evaluating their own abilities.
6. Mass Cast Inc.
Based in Robbinsville in the United States, Mass Cast Inc. is introducing a competitive edge to the world of weightlifting, far beyond a few single competitions. The platform allows athletes to gain rankings based on how much they can lift.
The idea behind Mass Cast Inc. is to inspire healthy competition in order to motivate people to work harder and improve their own abilities. The startup was launched in 2016, ad participants can represent themselves as individuals or as teams.
7. SHAPE.IT
These days, we have access to a world of information, and when it comes to people who are interested in health and fitness, there’s plenty of content that can be used to keep track of the latest innovations and trends. The hard part, however, is finding this kind of content.
That’s where SHAPE.IT comes in. The purpose of the platform is to consolidate this kind of information, creating a single source of information related to health and fitness that athletes can visit to catch up on new workouts, diet plans and any other related articles and news.
SHAPE.IT was founded by Matt Vanderman in the UK in 2016.