Company: AddEvent
Founder and CEO: Michael Nilsson
Website: http://addevent.com
About AddEvent
AddEvent is a technology platform helping businesses turn the calendar into a more powerful customer engagement channel. Trusted by more than 400,000 companies globally, AddEvent enables organisations to get events, appointments, schedules and other important moments directly onto a channel their audiences already use every day: their personal calendars.
Founded in 2015, AddEvent began when its founders recognised that businesses lacked a simple, effective way to add events to customers’ calendars. They built their own solution, initially focused on the Add to Calendar experience, before expanding it into a broader platform for businesses to manage, share and engage audiences around time-based experiences.
Today, AddEvent’s platform gives businesses the tools to make calendar engagement part of the broader customer journey. Organisations can share individual events, collect RSVPs, create subscription calendars, embed calendars into their websites and use dynamic Add to Calendar functionality to personalise events for individual users. The platform integrates with the marketing and technology tools businesses already rely on, including HubSpot, Salesforce Marketing Cloud, Mailchimp, Marketo and Braze. Through Zapier, AddEvent connects with more than 6,000 applications, while its API allows businesses to build custom integrations and workflows.
A key differentiator is AddEvent’s subscription calendar technology. Rather than creating a one-time interaction, businesses can invite customers to subscribe to an entire calendar. New and updated events are then automatically synchronised to subscribers’ calendars, creating an ongoing, opt-in connection that helps organisations stay in front of their audiences without depending entirely on increasingly crowded inboxes.
AddEvent’s technology is already being used at significant scale across industries. The company is trusted by more than 400,000 businesses and has helped organisations increase event attendance, strengthen community engagement and reduce missed appointments. Ecamm Live, for example, integrated AddEvent’s calendar functionality into its marketing workflow and saw a 182% increase in subscribers for its annual Ecamm Challenge workshop. Views during the first 24 hours also increased by 36%, contributing to a 130% increase in first-day views in 2023.
As businesses look for more effective ways to engage customers beyond traditional email and social channels, AddEvent is carving out a new role for the calendar as part of the digital customer experience. Its mission is to build the best calendar solutions in the world, giving businesses a simple and scalable way to turn interest into action while helping ensure important moments are never missed.
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