Company: Babel
Co-Founders: Narelle Morrison and Jenny Mowat
Website: https://babelpr.com/
About Babel
Over two decades of telling B2B technology stories, we’ve come to understand that great tech comms and marketing is ultimately about people. From a founding team of two highly respected B2B tech PR experts, we’ve grown to a team of over thirty, experiencing the most significant period in our agency’s evolution over the last 24 months.
Guided by our people-first philosophy, and underpinned by the launch of our new positioning, We Back Your Brave, we transitioned to an Employee Ownership Trust (EoT), where our team now holds majority shares in Babel’s future. We also celebrated B Corp accreditation and became a fully-integrated marketing powerhouse, all while maintaining momentum, service levels, and improving profit margins and growth by adding to our client portfolio with a number of dream-list clients.
For too long, the B2B tech landscape has been dominated by safe, boring corporate gloss. But we know that challenging the status quo is the only way to achieve true industry cut-through, and drive both human memorability and machine recommendation. We provide the data and experience to make braver choices a safe bet.
Evolving a 20-year-old, established PR agency into a full-service tech marketing heavyweight was always going to be a complex challenge, particularly during a period of flat capital expenditure across the B2B tech sector, and while shifting to a majority employee-owned model.
This shift had to begin with our own team. Before going to market, we turned inward to ask some uncomfortable questions and listen closely to the answers. Their candid feedback drove the creation of our industry-leading wellbeing framework and directly inspired our new positioning – We Back Your Brave. They told us that Babel is a safe place to be brave – a lightbulb moment, that became the bedrock of our new integrated offering.
We’ve successfully blended commercial growth with a sincere and lasting commitment to social and environmental change.
Proudly independent, Babel is built on foundations that champion creativity, unique thinking, and genuine human connection. We take immense pride in the impactful work we deliver and the brilliant people who make it happen.
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