If you can sort out the problem with a ‘click’, chances are you’re using an on-demand service. Whether it’s ordering food, hailing a taxi, applying for a job or booking a room, the on-demand services are here to stay.
Today, many of us have come to expect that we can do things with a snap of our fingers. Gone are the days or waiting patiently for a reply to an email or having to call and enquire about a problem. Today’s consumer wants to be able to do it instant.
What Is An On Demand Service?
Because this field is still developing so rapidly, it’s hard to pin down an exact meaning for an on-demand service. Generally speaking, an on-demand service has a worker willing to offer a service and an app or online platform is connecting that worker to customers who want to use their service.
Workers using On Demand services often have a greater sense of control over the hours they work and what they choose to take on in comparison to a traditional 9 to 5. Uber, Airbnb and Deliveroo are some of the big, successful services you might think of when we talk about On Demand services, but these aren’t the only ones.
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What Are People Using On Demand Services For?
On demand services are being used for a wide range of services, with new apps and platforms being created all the time there’s no telling what you might be able to do using an on-demand service tomorrow. Currently some of the biggest industries using on demand services are:
- Food delivery – Companies like Uber eats and Deliveroo are pairing restaurants with customers who want to take food out. This makes the process more convenient for the customer and provides work for those who can deliver the food
- Beauty treatments – The beauty industry is also carved out it’s own space in the world of on demand services. With so many trained freelance beauticians on demand platforms are taking advantage of what people want. These advancements mean that you can book instantly to have any kind of treatment done from a manicure to laser hair removal (source: Pulse Light Clinic). Whatever you’re looking for, an on demand service can provide it quickly and easily
- Transport – Many companies are still breaking into the demand transport sector. it has become expected that customers can call a cab, book a train, do whatever they need from the comfort and convenience of their phone
- Room booking – Hotels, hostels and holiday homes can now be viewed comma inquired about and booked in just a few clicks. The travel industry has certainly benefited from the rise of on demand services, as so many of us now book accommodation flights and experiences instantly using our laptops or phones
Why Have On Demand Services Become So Successful?
There are many reasons why on demand services have become so successful over the last few years. But the biggest reason is just how convenient they are. Most of us don’t mind paying a little extra for a service if all of the stress and confusion has been taken out of the situation. Knowing that you can find all the information you need in one place and then book whatever you need instantly, means we’re willing to pay a little more. The instantaneous and autonomous feel of on demand services make them so convenient that we can hardly resist using them.
