Amperity Fixes AI’s Data Quality and Access Problems

AmpAi turns anyone into a data scientist with Generative AI by providing access to a data foundation prepared by AI.

Amperity, the leading AI enterprise customer data platform (CDP) for consumer brands, today announced two new generative AI capabilities. Explore and Assist, which joins existing AI-powered capabilities, Stitch and Predict, to create a comprehensive suite collectively known as AmpAi.

Amperity is focused on fixing the data quality and access challenges many brands face with traditional CDPs. With AmpAi, brands can be confident that they are making decisions based on a trusted data foundation to determine the best way to engage with customers and power downstream AI technologies.

Today’s CDPs typically outsource or minimise the work that is required to clean and organise customer data. This leads to poor data quality, made worse by the inherent nature of messy online and offline customer data. Furthermore, trying to resolve identities as customers change channels, households, names and contact details has become nearly impossible for CDPs as privacy rights restrict device and online data.

With AI and machine learning at its core, Amperity has charted its own path by solving the biggest data challenges for over 400 brands, to help them connect the customer journey and make smart business decisions. Now, Amperity is introducing new Generative AI capabilities to add a critical intelligence layer to enable all technical and business users to get the most out of their customer data.

“We’re on the cusp of a transformative shift in how brands interact with their customer data. For too long, the complexity of data queries and segment creation has been a barrier, consuming valuable time that could be spent on strategic initiatives” said Barry Padgett, CEO at Amperity.

“With Generative AI, we are empowering all users to be data scientists by democratising data usage and making customer insights accessible across the organisation. We’re not just helping brands save time; we’re empowering every team member to drive value and make informed decisions based on a trusted data foundation.”

AmpAi – Grounded in Product Truth

 
The foundation of AmpAi is built on Amperity’s patented Stitch and predictive modelling capabilities. Now the company is introducing Assist and Explore, two new Generative AI products as part of the AmpAi suite.

Assist supports marketers, analysts, and data operators with creating marketing workflows more quickly. The first product within Assist is Ai Assistant, which removes the barriers to creating SQL queries and fixing potential errors within those queries.

“Before Ai Assistant, we turned to our developers to write SQL, often with a turnaround time of days. With Ai Assistant, my team can write queries and provide answers to Bobit’s leadership in a matter of minutes,” said Zainub Sareea, vice president of products at Bobit. “Ai Assistant has pushed us to be more data-driven and empowers my team.”

Explore is all about enabling business users across the organisation to access and use customer data. AmpGPT, the first product in Explore, empowers marketers to interact with their data using natural language.

For instance, with AmpGPT, business users can ask questions such as:

• “How many loyalty members are predicted to spend more than $1000 this year?”
• “Who are my high-value customers who have not made a purchase in 2024?”
• “What customers bought running shoes in 2023?”

The AmpAi suite of capabilities is accessible and usable by everyone across the organisation.

For Business Users:

• Explore – Empowers everyone across the organisation by operating off of the same data truth to make decisions like a business owner with natural language.
• Predict – Helps marketers understand what they need to do to keep the customers they have and make them even more profitable.

For Technical Users:

• Stitch – Unifies all data sources to create the highest data quality foundation to make
  business decisions.
• Assist – Enables non-technical users and analysts to be more productive by building
  and customising new data assets on the Amperity platform.

The company will introduce more products under Assist and Explore in the coming months to help further democratise customer data and make it accessible to all users in a privacy-safe way.

“Generative AI is revolutionising the business landscape, offering unprecedented opportunities for brands to harness customer data in innovative ways” said David Wallace, research director of customer data and analytics at IDC.

“With the ability to analyse vast datasets, generate predictive models, and improve customer insights, AI is a requirement for business decision-makers considering the adoption of CDPs. The combination of Generative and Predictive AI represents a seismic shift in how organisations interact with customer data, moving from reactive analysis to automated and proactive engagement strategies that improve customer experiences.”

To see AmpGPT in action, check out the demo here.

About Amperity

 
Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a first-party data foundation to fuel customer acquisition and retention, personalise experiences that build loyalty, and manage privacy compliance.

Using patented AI and ML methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts. Amperity, a global company, has offices in Seattle, New York City, London and Melbourne.

For more information, visit amperity.com or follow us on Linkedin, Twitter, Facebook and Instagram.