19. Charmaine Hayden


Company: Good Soil VC

Website: https://www.goodsoilvc.com/

Business: A venture capital firm that partners with founders to build global, market-defying companies.


About Charmaine and Good Soil VC

Charmaine is certainly a force to be reckoned with. Before entering the world of Venture Capital as one of the only Women of colour in VC in the UK to be a managing partner, she was no stranger to kicking down diversity doors.

By the time Good Soil was founded, Charmaine had already built 2 incredibly popular diversity brands. She was co-founder of the dynamic force behind the triple award-winning modelling agency, Face4music. Face4music is a leading ethnic curve model agency located in London. The agency represents close to 70 models located across the globe.

Charmaine then started a women’s empowerment group called Gold Digger where she is a confidence coach, mentor and advisor to women in her local community helping them launch their own businesses. This time Charmaine’s mission is more deep rooted in the world of tech startups. Charmaine is a founding managing partner at Good Soil VC.




Charmaine is dedicated to promoting more women-led startups and minimising funding disparities in tech by investing in startups with high growth potential whose founders are of women, people of colour, LGBT or otherwise disenfranchised.

In 2016, she co-launched a successful online media channel, Not for The Radio, where she is a co-host interviewing top musical artists. The channel, which amasses an average of 100,000 views per 60 minute episode, has over 10 million views and digs into the business behind top industry artists and their craft.

Charmaine has also managed to use put her presenting skills to use to in bringing talent to VC via her radio show “Money Talks: with Chams on Rinse Fm 106.8fm, which gets an average of 300,000 listens.

Charmaine received a dual degree in law and psychology from the University of East London where she graduated with Honors.


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