22. Shib Mathew – YunoJuno

Company: YunoJuno

Website: https://www.yunojuno.com/

Business: The UK’s most popular marketplace for premium freelancers across tech and creative disciplines, with more than 80,000 freelancers signed up to the YunoJuno online platform and 12,000 companies using it to source their agile workforces.


About Shib and YunoJuno

Shib Mathew founded YunoJuno in 2012 on the belief that there was a need for a better way to engage with the fastest growing section of the labour market: freelancers. He believed technology could provide a way for more meaningful connections between hirer and expert in order for the two sides to focus on what really mattered – the work. And in the process, develop a new framework for the future of work.

Today, YunoJuno has more that 80,000 freelancers in its curated network and over 12,000 clients ranging from start-ups to FTSE 500 companies such as Google, PepsiCo and the BBC. This has resulted in YunoJuno reaching £600 million in freelancer bookings, setting the standard for a complete end-to-end solution for the freelance economy. In a post-Covid environment, the YunoJuno platform has only gained pace in its adoption across industries and now international markets.

Last year, Shib decided to step away from the CEO role to help build the brand’s international reach and remains at the heart and soul of the business. He takes a leading role in advocating for the freelance community – be that for greater representation in regulatory bodies or in the area of mental health and well-being.




Shib has also pioneered the celebration of the freelance industry in creating The YunoJuno Freelancer Awards. Now in its eighth year, the event has grown to be the largest event of its kind in the world.

Born in India but raised in Sydney, Australia, Shib started his career in advertising in the early 90s. He embraced all things internet in 1996, founding two internet companies in his hometown. After relocating to London in 2006, where he held senior posts at ASOS.com, he teamed up with his ex-colleague Hugo Rodger-Brown to launch YunoJuno. He has undergraduate and postgraduate degrees in Architecture from the University of Sydney and the University of New South Wales.



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