Business: Platform that utilises a novel, personality-based AI and crowd-searched recommendation engine to seamlessly curate and discover the most relevant streaming content.
About Reza and Binj
Reza Hashemi is an ambitious entrepreneur who is utilizing his Artificial Intelligence expertise and employing it in to the entertainment industry from his base in Los Angeles.
Reza was brought up in Asia and went on to study at the renowned Massachusetts Institute of Technology (MIT). After leaving in 2015, Reza has carved out a successful career in the technology industry, project leading and consulting for companies based around the world.
Reza first began understanding how AI could play a part in the entertainment industry and has worked with all of the US based tech giants as well as with clients such as Disney, Apple, Bertlesman, and Stroer, Angry Birds, NFL, and Sony to name a few.
In 2021, Reza created Binj App. Binj is an innovative community-driven platform that utilises a novel, personality-based AI and crowd-searched recommendation engine to seamlessly curate and discover the most relevant streaming content.
Streaming services have never been more popular during lockdowns with Netflix, Amazon, Hulu, Disney+ and YouTubeTV all posting record viewers. Offering their own content, from originals and exclusives through to the broadcast rights to classic shows, the choice for the viewer has never been better.
However, with around 300 streaming services available, for many the content can be simply overwhelming. Netflix’s mantra of ‘So many titles, so much to experience’ means that consumers have around 15,000 films and TV series across all genres available at one time, globally.
One Los Angeles based start-up, Binj, has created an intuitive platform which is set to revolutionise and simplify not only how we decide what to watch, but discuss all things on our screens with other like-minded people on one, tailored, platform.
Reza commented that “Binj is utilising a personalised and crowd-searched recommendation engine to help users seamlessly find the most relevant streaming content. Our mission is to allow people to make their streaming decisions based on emotions, not algorithms, to solve information overload and ultimately save users time searching for what to watch. Binj is embracing a world where most people are interacting online. Therefore, we have built an enhanced platform, to create a social community for movie buffs across the globe to discuss, vote and recommend what is on both our big and small screens.”
Reza hopes that Binj will be the world’s first social network dedicated to TV and streaming video content where users will be able to follow their friends and family to see what they are watching as well as voting for their favourite shows and movies on streaming services.