30. Sira Dheshan Naidu – Disruptor London

Company: Disruptor London

Website: https://disruptor.london/uk

Business: Disruptor London is a D2C planet-positive skin and hair care brand on a mission to tackle over consumption and plastic waste in the beauty industry.


About Sira Dheshan Naidu and Disruptor London


Sira is a London-based Entrepreneur and founder of Disruptor London. Disruptor London is a planet-positive and genderless skincare and haircare brand, offering concentrated multi-functional 5-in-1 products. The products are made with waterless formulations to tackle the global water scarcity issues. Disruptor London thus provides personal care products that are clean, green, zero waste and plastic free.

Sira’s background lies primarily in Health and Beauty, having previously worked at Bleach London, Too Faced and Parfums Christian Dior.


disruptor logo


Disruptor London recently joined the ESGmark® community – a sign of trust and distinction in a crowded market. The certification means that Disruptor London’s brand supports the United Nations Sustainable Development Goal 12 SDG#12 of Responsible Consumption and Production and can now be identified by consumers as an organisation that aims to deliver responsible consumption and a more sustainable future.

For us responsible consumption starts with using less. To support this mission we offer concentrated, multi-functional products with a planet-positive ethos. Our proprietary formulations are waterless which tackles the water scarcity issue and also reduces the need for unnecessary plastic packaging. The ingredients we carefully select are the true stars. Every product is formulated and manufactured in our London studio using certified vegan, cruelty-free, natural, organic and up-cycled ingredients where possible.


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