41. Natalie James

Company: Tingle

Website: http://www.tingle-box.com

Business: A self-care subscription box designed to help women to “make everyday a self-care day.”


About Natalie and Tingle

Tingle is a self-care subscription box designed to help women to “make everyday a self-care day”. The start-up was founded during the lockdown of 2020 and offers a curated selection of tried and tested skincare and beauty products.

As someone who suffers from anxiety as a result of PTSD from a bad accident, Natalie really relies on self-care and found that discovering new beauty products really allowed her to enjoy that little bit of ‘me-time’ each day.



Natalie set out to ensure Tingle helps women of any age to ”relax, recharge and refresh” at an affordable price. The boxes allow women to FEEL good through the discovery of exciting and cruelty-free skins saviours and haircare heroes.

Shying away from the traditional beauty boxes, Tingle ensure that all products featured are full-size as opposed to travel sized, allowing customers to completely enjoy their self-care products.

Tingle focuses on helping women to feel good through self-care while also aiming to remove the stigma around female mental health. They recognise that “we all lead such busy lives, and sometimes we burn out, or we become so anxious worry about everything else that we forget about ourselves”.

​Ultimately, Tingle wants to help give you some well deserved me-time.

As of November 2021, Tingle is now stocked in a range of online and high-street retailers including Virgin Experience Days, Prezzybox.com, Boots, Argos and more.


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