42. Kashyap Karia, Jahnvi Karia and Vyoma Karia

Company: Heyoo

Website: https://www.heyoovit.co.uk/ and https://www.instagram.com/heyoovit/

Business: A supplement start-up, offering a range of multivitamins and effervescent tablets at affordable prices.


About The Karia Family and Heyoo

Heyoo is a family startup inspired by their healthcare background, driven to provide useful supplements at an accessible and affordable price. There are several different packages including Mastermind Multivitamins, Busybee Multivitamin effervescent tablets and Sleepyhead High Dose Vitamin C effervescent tablets. The products can be found on Amazon, as well as in-person at Londis and Budgens in the UK.

Heyoo is part of the Karia Group. The Karia family (fun historical fact), have been in business for over 100 years across four generations. Their founders – Kashyap, Jahnvi and Vyoma have recently developed a secret formula that makes it possible to work with one’s siblings without going bananas. They have promised to share it. One day.​






With its no-nonsense ethos, eye-catching brand and competitive pricing Heyoo’s range of supplements will shake up and give the vitamins market a much-needed boost. Ideal for impulse purchases, Heyoo Vitamins are the must-have offering at checkout displays for retailers responding to current consumer demands.

The vitamin market is valued at £0.5 billion in the UK and has seen a 9% growth in the last year, driven largely by the covid pandemic and UK consumers looking to take more supplements to boost immunity and reduce their fatigue.

Managing director, Kashyap R. Karia, says: “Inspired by our family’s healthcare background, my sisters and I were driven to create a positive health brand – something more accessible, more affordable and more relevant than ever! We’re passionate about breaking down the gobbledygook to bring people immunity-boosting vitamin supplements to fit in and complement with their lifestyle. Quite simply, Heyoo promises great quality vitamins, at great prices and is therefore a no-brainer for retailers wanting to offer customers a product designed for now.”

“For us, Heyoo is more than just a business. It is built on the shoulders of our late Grandfather’s legacy, who inspired us to carry on our family’s entrepreneurial spirit. Our Great Grandfather started his own company in 1919 and every generation since has been inspired to build their own respective and successful business. His wish was to see us mark 100 years of family business by starting our own company. What better way to honour his memory and keep our entrepreneurial tradition alive than by launching Heyoo vitamins. The launch today is only the beginning. We’re already planning further exciting product extensions so watch this space!”



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