Company: EXEAT
Founder: Laura Ward
Website: https://www.exeatweekend.com
About EXEAT
Revolutionising the global tennis apparel market and within the top 1% of the world’s highly sustainable brands is EXEAT: the world’s best-selling luxury British court wear brand for women, founded by Laura Ward.
EXEAT sets a new benchmark for the sustainability sector. With over three years in research and development, EXEAT leads one of the world’s most sustainable supply chains with materials that not only meet sustainable attributes but exceed all current standards. Falling within the top 1% of the world’s highly sustainable brands, EXEAT champions three principles of sustainability: economy, society and environment. Ensuring their carbon footprint is minimal, the brand exclusively partners with ethically certified factories with each dress crafted using world-leading ecological fabrics made using recycled yarns and regenerated ocean plastics across the entire collection.
Dubbed ‘the fashion editor’s favourite tennis brand’, EXEAT’s distinctive, ‘high-fashion meets centre court’ aesthetic has won a cult international following and benefits from tennis (and sister games padel and pickleball) being the fastest growing sport in the world among women.
The UK Government has appointed Laura ‘UK Export Champion’. This esteemed role sees her working with the Government to share trade insights with ministers and other British businesses on the secrets to building a successful export brand. Through her success with EXEAT, Laura offers valuable expertise into markets that have a thirst for brands ‘made in Britain’. This notably includes the USA where EXEAT is the number one luxury UK court wear brand.
Laura believes that launching a brand during the height of Brexit has been her ‘superpower’. Forcing her to look beyond the European market from day one, she’s passionate about encouraging other British brands to establish global strategies, which for her, began at home in the quintessential English county of Wiltshire. With UK economic forecasts reporting the export target will not be reached until 2035*, and IMF highlighting that export levels are running at 2% below previous years*, Laura’s role as an Export Champion is integral to Britain’s export economy.
Laura has reimagined premium tennis apparel for the next generation of aspirational female tennis aficionados globally with a brand that celebrates tennis’ rich sartorial heritage, fusing ultra-chic tennis tailoring with pioneering sustainable fabric. A personal passion project, Laura has grown up playing the sport and is a champion of how tennis unites people on the court with EXEAT’s famously flattering silhouettes making women feel beautiful and supported, enabling them to play their best game.
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