20. Plum

Company: Plum

Founder(s): Victor Trokoudes

Website: https://www.withplum.com/

Description:  Plum is the money app that empowers people to effortlessly build their wealth for life. With Plum, customers can save, grow and spend their money while developing money habits that will help to guide their finances in the long-run. Using AI powered saving and budgeting tools, Plum has helped customers save and invest £1.2 billion.

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About Plum

Plum is the money app that empowers people to effortlessly build their wealth for life. With Plum, customers can save, grow and spend their money while developing money habits that will help to guide their finances in the long-run. Using AI powered saving and budgeting tools, Plum has helped customers save and invest £1.2 billion.

Plum has continuously championed access to finance for all through its continually evolving product. Launched in 2012 by Greek-born Victor Trokoudes (formerly Head of Banking at TransferWise), Plum was the first money management app to use artificial intelligence to help users understand their financial habits. A decade on and Plum is helping 1.3m users to grow and manage their money at every step of the way and has inspired numerous fintechs to use AI to help customers better understand their financial health.

In the past year, Plum has made investing more accessible still. It has extended its already popular investment features to offer stocks allowing customers to invest in over 500 companies on the US stock market. Plum also launched its spending card to enable customers to have even greater control of their finances all in one place.

Plum’s team of 150 is situated across two major offices in London and Athens and between them are empowering people across Europe to build their wealth for life.

 

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