Founded in 2019, fine jewellery brand Verlas is built on the idea of perfecting the classics with flawless quality, transparent pricing, vertically integrated production, and ethically & sustainably sourced diamonds.
Created by two powerful diamond industry insiders, Nidhi S. Dangayach and Nityani Riziya joined forces to create a seamless digital shopping experience for designer-quality products.
Nidhi and Nityani place heavy emphasis on building an equitable company, employing a female-dominated team of Master Artisans, and implementing the highest standards of international labor laws.
Verlas is a certified member of both the Responsible Jewelry Council and the World Diamond Council, and was recently awarded the Butterfly Mark by Positive Luxury.
When asked about how they were able to succeed in the fine jewellery industry, Nidhi and Nityani noted “When we founded Verlas, we were convinced that we had to start from scratch. As consumers ourselves, we recognised areas of the industry that brought us both joy and frustration, and through that understanding we committed to revolutionising the diamond jewellery buying experience.”
They also noted how they keep the customer at the center of their business model, saying “At the onset, we knew that the only way to build an impactful brand was by constantly listening and learning from our clients. Their needs are ever-evolving and so is the industry landscape. We counted on our years of industry experience to guide us in building this memorable and nimble brand.”