Meet Napala Pratini, CEO & Co-Founder at Healthcare Company: Habitual

Tell us about Habitual.

Habitual is a healthcare company dedicated to helping people achieve sustainable weight loss and lasting habit change. We’re tackling the obesity global health crisis head on by empowering individuals to take control of their health and maintain a healthy weight in the long term.

We work with both NHS and private patients, offering a comprehensive programme that combines the power of proven interventions such as weight loss medication and low-calorie meal replacements alongside expert-designed habit change techniques. Our programme is delivered through a user-friendly mobile app, making it accessible and convenient for everyone.

What do you think makes this company unique?

We are committed to truly sustainable weight loss, backed by behavioural science that aims to re-educate individuals and their relationship with food. At Habitual, we recognise that fad diets, quick fixes, and medication-only solutions don’t work in the long run. Instead, we take a comprehensive approach that combines medical intervention with personalised support and behavioural change strategies.

This means we not only help people lose weight but also empower them to understand and change the underlying behaviours that contribute to their complex relationship with food. It’s our holistic philosophy, addressing both the physical and psychological aspects of weight management, that sets us apart and enables us to deliver long-term health improvements.

What is your advice to aspiring entrepreneurs?

Prioritise building a strong support network.

The entrepreneurial journey can be incredibly rewarding, but it’s also filled with challenges and can often feel isolating. Surround yourself with people who understand what you’re going through, or at least who can empathise; mentors, fellow founders, friends, and family who can offer advice, encouragement, and a listening ear when you need it most.

Having that network to lean on can make all the difference in staying motivated and navigating the ups and downs of building a business.

What most excites you about Habitual?

Although we’ve been through multiple iterations of our offering, what’s always excited me is the huge potential we have to help people achieve incredible results – and we see first-hand every day how life changing these results can be.

How has the company evolved over the last couple of years?

Initially, we were narrowly focused on helping patients achieve weight loss and type 2 diabetes remission. This was through low-calorie meal plans and digital habit change techniques.

However, as the weight loss ecosystem evolved and effective medications became more widely available, we saw the opportunity to evolve our offering into a comprehensive weight loss management solution. We now help not only those with type 2 diabetes but also a much wider spectrum of people who can benefit from significant weight loss, and we’ve added on other products including weight loss medications.

Now, as a proud partner of the NHS, we’re at the forefront of delivering innovative and sustainable weight management solutions that empower individuals to achieve lasting health improvements.

What can we hope to see from Habitual in the future?

We’re excited to soon be expanding our product offering to further enhance our comprehensive approach and provide even more support to individuals looking to achieve sustainable weight loss and lasting lifestyle changes. Watch this space!