Apple has unveiled the Apple Vision Pro, a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others. Prices for the Apple Vision Pro start at $3,499 and it is currently only available in the US.
The Vision Pro introduces a fully three-dimensional user interface controlled by a user’s eyes, hands, and voice. Featuring visionOS, the world’s first spatial operating system, Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space.
Built on the foundation of macOS, iOS, and iPadOS, visionOS is the world’s first spatial operating system that blends digital content with the physical world.
“Today marks the beginning of a new era for computing,” said Tim Cook, Apple’s CEO. “Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing. Built upon decades of Apple innovation, Vision Pro is years ahead and unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations. It unlocks incredible experiences for our users and exciting new opportunities for our developers.”
“Creating our first spatial computer required invention across nearly every facet of the system,” said Mike Rockwell, Apple’s vice president of the Technology Development Group. “Through a tight integration of hardware and software, we designed a standalone spatial computer in a compact wearable form factor that is the most advanced personal electronics device ever.”
Extraordinary New Experiences
Apple Vision Pro brings a new dimension to powerful, personal computing by changing the way users interact with their favourite apps.
With visionOS, apps can fill the space around users, be moved anywhere, and scale to the perfect size. They even react to lighting and cast shadows.
Immersive Environments allow users to grow their world beyond the dimensions of a physical room with dynamic, beautiful landscapes.
Featuring Apple’s first three-dimensional camera, Apple Vision Pro lets users capture, relive, and immerse themselves in favourite memories with Spatial Audio.
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A Revolutionary Operating System and User Interface
Built on the foundation of decades of engineering innovation in macOS, iOS, and iPadOS, visionOS was designed from the ground up to support the low-latency requirements of spatial computing.
visionOS features a brand-new three-dimensional interface that makes digital content look and feel present in a user’s physical world. By responding dynamically to natural light and casting shadows, it helps the user understand scale and distance. To enable user navigation and interaction with spatial content, Apple Vision Pro introduces an entirely new input system controlled by a person’s eyes, hands, and voice. Users can browse through apps by simply looking at them, tapping their fingers to select, flicking their wrist to scroll, or using voice to dictate.
Breakthrough Design
Apple Vision Pro builds on Apple innovation and experience designing high-performance products like Mac, iPhone, and wearables like Apple Watch.
Industry-Leading Privacy and Security
Apple Vision Pro is built on a strong foundation of privacy and security, and keeps users in control of their data.
Optic ID is a new secure authentication system that analyses a user’s iris under various invisible LED light exposures, and then compares it to the enrolled Optic ID data that is protected by the Secure Enclave to instantly unlock Apple Vision Pro. A user’s Optic ID data is fully encrypted, is not accessible to apps, and never leaves their device, meaning it is not stored on Apple servers.
Where a user looks stays private while navigating Apple Vision Pro, and eye tracking information is not shared with Apple, third-party apps, or websites. Additionally, data from the camera and other sensors is processed at the system level, so individual apps do not need to see a user’s surroundings to enable spatial experiences. EyeSight also includes a visual indicator that makes it clear to others when a user is capturing a spatial photo or video.
