Cowboy campaign hits £3.6 million as it becomes one of Crowdcube’s highest raising mobility companies


Cowboy, the design driven electric bike company, has hit an impressive £3.6 million with five days of its crowdfunding still to go. The maker of the world’s best connected e-bike has funded 306% of its original target of £1.2m which was reached in just 12 minutes, making it one of Crowdcube’s most successful mobility tech campaigns.

Cowboy has extended its raise to 14th January; up to then the public can invest via Crowdcube for as little as £17, with £1,027 being the average investment to date. Potential investors can find out more here.

Adrien Roose, Cowboy CEO, said: “The campaign has truly exceeded our expectations and we want to thank all of our investors so far. We at Cowboy have been inspired by seeing so many international investors back the campaign. Individuals from Australia, Thailand and South Africa are putting their faith in us, proving smarter and cleaner alternatives to mobility are resonating globally.

“With only five days to go we invite other investors to join us as we continue our journey to transform urban mobility in an intuitive, modern and stylish manner.”

Top ten countries by investment total: 

  1. Belgium
  2. UK
  3. Germany
  4. France
  5. Luxembourg
  6. Netherlands
  7. Singapore
  8. Switzerland
  9. Spain
  10. Australia

Luke Lang, Co-founder and CMO, Crowdcube, says, “Cowboy has been a flagship campaign for Crowdcube, and it’s exciting to see how much the bikes have struck a chord with their community, and attracted new advocates globally. These gorgeous pieces of engineering have a very bright future ahead.”

Cowboy was founded in Brussels in 2017 and to date has raised 13.2 million EUR from international investors (including Index Ventures, Tiger Global and Hardware Club) in its Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. This year, the company expanded into Germany, France, Netherlands and Austria, UK, Spain and Italy.

Cowboy is working with the world’s first and largest equity crowdfunding platform, Crowdcube, which boasts a remarkable track record for successful crowdfunding for some of the brightest businesses such as Monzo, Nutmeg, Freetrade, Revolut, GoHenry, Chip, Coconut and MoneyDashboard.

About Cowboy

Cowboy is a Belgian designer that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner. Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot “Best of the Best” award for the prototype of the 2019 model. Learn more here.