Meta’s Threads Celebrates Record-breaking Launch with 10 Million Users in 7 Hours

Meta’s Threads marked its magnificent entry into the world of social media, and within its first seven hours of launch, it received an astonishing 10 million signups. Whilst its success has been remarkable, Threads’ debut also brought with it an unexpected political twist. Users who wish to bid farewell to Threads must also say goodbye to their Instagram accounts.

Controversial Contract Clauses

This surprise policy was discreetly tucked away within the “Supplemental Privacy Policy” page. A user on Threads realised that if they wished to leave the platform, they would have to abandon their Instagram account as well. This is because Meta views the Threads profile as an integral part of the user’s Instagram profile.

This correlation between Instagram and Threads has sparked interest among many and caused a stir within the online community. However, the mutual integration of these two platforms could have given Threads an immediate boost, attracting Instagram’s vast user base to the emerging app.

A New Challenger in the Social Media Field

Regarded as a formidable adversary for Twitter, Threads is a text-based conversational application that stepped into the social media arena on Wednesday. The application boasts a whopping 2 billion users, and it harnessed Instagram’s global popularity with Threads reaching over 100 countries at once.

Meta co-founder and CEO Mark Zuckerberg has high expectations for Threads. He shared his vision for the new app, which aims to surpass Twitter in terms of reach and influence. In a post on Threads, Zuckerberg stated, “Twitter missed an opportunity to serve over a billion people. We want to capitalise on this opportunity.”

His ambitious predictions for Threads soon became a reality. The app gathered 10 million subscribers within 7 hours of its launch, making it the fastest-growing consumer product on social media.

Big Brands Rely on Threads

Threads is already endorsed by many big-name brands such as Netflix, Amazon, NFL, and Pepsi. Their seal of approval on this platform adds to its credibility and demonstrates that it is appealing not only to individual users but also to businesses and influencers. Despite these promising endorsements, some major companies including Google, Apple, Goldman Sachs, Morgan Stanley, and Disney are noticeably absent from Threads’ user list. Their decision to remain on the sidelines has sparked curiosity about possible future engagements with Threads.

Threads’ sensational debut has shaken the social media landscape, amassing its 10 million signups in just one day. This development has drawn the attention of users, businesses, and social media enthusiasts globally. However, the policy alignment between Instagram and Threads further complicates the narrative, fuelling debates around user control and policy transparency. These discussions will shape the future evolution of Threads as it continues to flourish in the social media landscape.